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With health care costs on a long upward trend, the implementation of the Affordable Care Act (ACA) and the desire to offer a competitive benefits package, many employers find themselves in a quandary on how to proceed.  

A new LIMRA study of employers, carrying the appropriate title, "Employee Benefits at a Crossroads," found that employers recognize the importance of offering benefits:

At the same time, the study revealed employers are concerned about the future:  

What about worker input on benefits? Nearly half of employers said they conduct employee benefit surveys "once in a while." Another 15 percent conduct benefit surveys on a regular basis, while 38 percent said they never do them.  Additionally, 8 percent of employers said they were not sure how much choice their employees wanted in their benefit packages.

One last finding from the report emphasizes the important role of the benefits advisor.  While 44 percent of respondents believe that companies need to use different benefit communication strategies for different employee populations, 80 percent admit to using the same strategy for all employees. This highlights an opportunity for advisors and carriers to better serve employers' needs by helping them to customize their approaches to benefits education.

Media Contacts

Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

Brooke Lacey

Senior Public Relations Specialist

Work Phone: (860) 298-3920

Mobile Phone: (413) 530-6184

Bailey Reed

Public Relations/Social Media Specialist

Work Phone: (770) 984-3788

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