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The 2014 LIMRA LOMA Social Media Conference for Financial Services hosted a number of forward-thinking speakers who offered interesting and thought-provoking views about how our industry should use social media to communicate and engage consumers.

A few of the remarks left an indelible impression and illustrated some of the characteristics of the Silver Bowl for Social Media award winners:

"Content is king.  Current, funny and relevant win."
— Randi Zuckerberg, Founder and CEO, Zuckerberg Media

"To better measure social media effectiveness, we focused less on
building an audience and more on engaging our audience."
— Kathleen Mayko, Director, Social Media Brand Marketing, MassMutual

"It's not what you know, it's what you share. " 
— Kathy Hutson, Solutions Manager, IBM Global Insurance Services

Media Contacts

Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

ctheroux@limra.com

Brooke Lacey

Public Relations Specialist

Work Phone: (860) 298-3920

blacey@limra.com