Skip to content

With nearly three fourths of all middle-market households in the workforce and actively saving for retirement, a real growth opportunity exists for financial firms and advisors, according to the LIMRA Secure Retirement Institute.

One key recommendation encourages companies to grow long-term relationships with the middle-market.  Characteristics of the middle market include:

While 28 percent (3.7 million households) are fully or partially retired, the remaining 72 percent (7.8 million households) are not retired and are expected to remain economically productive for a long time. Consisting of leading-edge and trailing-edge Boomers (age 46-59) and Gen X and Y households (age 45 and under) this segment has $1.24 trillion in assets.  LIMRA Secure Retirement Institute suggests this group represents a big opportunity because most of these households are 10 or more years away from retirement.  In addition:

Gen X and Y households have 20 or more years of savings ahead of them. They are more likely to elevate to affluent or high-net worth segments in the coming years. Developing a relationship with the younger end of the market also could mean profitable long-term business growth.  Because this market can be effectively served with simpler planning techniques and strategies, the needs of the middle market can be satisfied without a complicated effort.  Everyone wins. 

Media Contacts

Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

ctheroux@limra.com

Brooke Lacey

Senior Public Relations Specialist

Work Phone: (860) 298-3920

Mobile Phone: (413) 530-6184

blacey@limra.com

Bailey Reed

Public Relations/Social Media Specialist

Work Phone: (770) 984-3788

breed@loma.org

Did you accomplish the goal of your visit to our site?

Yes No

© 2024, LL Global, Inc. Unauthorized use, reproduction, or reprinting of this material (or any portion thereof) for any purpose without express written permission from LL Global (LIMRA and LOMA) is strictly prohibited, including, without limitation, use with any current or future form of an Artificial Intelligence tool or engine.