6/15/2015
A new LIMRA consumer survey found that nearly two thirds of consumers who work with a paid professional advisor* to make at least some of their financial decisions would give up their smart phone to keep their relationship with that advisor. In fact, the study found that other than their medical physician, a majority of consumers would give up many other relationships and luxuries (including coffee!) to keep their financial advisor (see chart).
*The term “advisor” refers to a paid financial professional (e.g. insurance agent, lawyer, CPA, broker, financial planner or advisor) used to make at least some of household investment decisions.
To learn more about the study, please contact LIMRA Public Relations.
AVP, Director of Public Relations and Social Media
Work Phone: 860-298-3920
LIMRA Retirement Public Relations/Social Media Lead
Work Phone: (860) 285-7834
Marketing Specialist, Social Media & PR
Work Phone: 860-298-3941