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Did you know that by 2055, there will be no racial or ethnic majority in the United States?1 What are the implications for carriers and advisors as they develop strategies to engage consumers? 

LIMRA research finds that 80 percent of consumers shopping for life insurance go online and visit an average of seven sites to gather information. While this access to information can be valuable, behavioral finance research indicates that consumers can be overwhelmed by too much information, leaving them unsatisfied and often procrastinating any purchase decision. How can companies and advisors inform consumers without leaving them beleaguered?

Find out and learn more about the trends in consumer behavior and perceptions by visiting LIMRA Unplugged.

Hosted by Alison Salka, Ph.D., LIMRA research director, and Jim Kerley, LLIF, LIMRA chief membership officer, LIMRA’s new quarterly video podcast series combines LIMRA research with real-world insights to offer an in-depth understanding about market challenges and opportunities.  

LIMRA Unplugged - Changing Consumer

1Pew Research

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Catherine Theroux

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Brooke Lacey

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Bailey Reed

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