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Life Insurance Awareness Month

LIMRA is proud to support Life Insurance Awareness Month (LIAM). The industry-wide campaign, which takes place each September, aims to educate consumers on the importance of life insurance, the role it plays in protecting families’ financial security and help them get the coverage they need.

September Is Life Insurance Awareness Month

LIMRA research finds fewer women tend to own life insurance than men (56% vs. 62%). This is one reason LIMRA joins Life Happens and life insurance companies and financial professionals across the country in support of Life Insurance Awareness Month — to bring awareness to the importance of everyone having the life insurance coverage needed to protect loved ones.

Below are resources that provide insights about what’s impacting life insurance ownership in 2019 as well as some historic information on how it has changed over the years.

LIAM Unplugged

Social Media

Click the images below to download and share to your own social media accounts.

Other Resources

Introducing Industry News2Use

Media Contacts

Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

Brooke Lacey

Public Relations Specialist

Work Phone: (860) 298-3920

Mobile Phone: (413) 530-6184