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Life Insurance Awareness Month

Every September, the industry — led by Life Happens — comes together to sponsor Life Insurance Awareness Month. This campaign is designed to educate consumers about the importance of life insurance and the role it plays in protecting families’ financial security. LIMRA is proud to support Life Insurance Awareness Month (LIAM). 

September Is Life Insurance Awareness Month

This year the COVID-19 pandemic has raised the awareness of the fragility of life and how precarious financial stability can be. Despite the fact that people generally recognize the value of life insurance, LIMRA research shows 46% of Americans are uninsured and many more do not have enough coverage. Before the pandemic, nearly 1 in 3 families said they would face financial challenges within a month if the primary wage earner died.

Below are resources that provide insights about what’s impacting life insurance ownership in 2020 as well as some historic information on how it has changed over the years.

LIAM Unplugged

Video Segments

LIAM video 1


How do we, as an industry, make sure that those who need life insurance have it?

LIAM video 2


Why should people own life insurance?

LIAM video 3


How much life insurance is enough?

LIAM video 4


What are some of the common misconceptions around life insurance?

LIAM video 5


How is your company helping consumers learn more about life insurance?

Social Media

Click the images below to download and share to your own social media accounts.

Other Resources

Industry News2Use

Media Contacts

Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

Brooke Lacey

Public Relations Specialist

Work Phone: (860) 298-3920

Mobile Phone: (413) 530-6184