Skip to content
 

LIMRA and LOMA are proud to support Life Insurance Awareness Month this September.

The campaign aims to educate consumers about life insurance and its vital role in protecting families’ financial security. Join the conversation with our resources on what's impacting life insurance ownership in 2025.

(Download the LIAM video by clicking the sharing menu button.)

LIAM Social Media Shareables #LIAM25

Content to download and share with colleagues, clients and consumers.

Life Insurance Thought Leadership and Blogs

Read expert insights on the life insurance industry.

Adults Age 30 and Younger Overestimate Life Insurance Cost by 10–12 Times

LIMRA and Life Happens study finds that the lack of knowledge may be contributing to coverage gap among young consumers.

How to Convert Intent to Action: Closing the Life Insurance Coverage Gap

A recent study, conducted by LIMRA and Bain & Company, explored how life insurers can improve consumer engagement and get more people to purchase coverage.

 

How Carriers Can Engage Underinsured Consumers

Each year, more than 100 million U.S. adults say they need life insurance yet year after year few actually buy coverage. Learn how life insurers can better engage consumers to take action.

More About Life Insurance Awareness Month

LIAM-logo2-480x270.jpg

Join the Conversation This LIAM

Life Insurance Awareness Month resources are free to use and redistribute if attributed to LIMRA.

Follow the LIMRA LinkedIn page for more company updates.

Media Contacts

Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

ctheroux@limra.com

Bailey Stover

Public Relations/Social Media Specialist

Work Phone: (770) 984-3788

bstover@loma.org

Did you accomplish the goal of your visit to our site?

Yes No