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WINDSOR, Conn., Mar. 17, 2010 — LIMRA, LOMA and the Society of Actuaries (SOA) will host their annual Retirement Industry Conference in Washington, D.C. on April 11-13, 2010.

“In light of the Administration’s renewed interest in Americans’ retirement savings efforts, isn’t it appropriate for us to hold our 2010 Retirement Industry Conference in Washington, D.C.,” noted Marie Rice, corporate vice president and LIMRA director of Retirement Research. “With almost 10 million American households approaching retirement — 3.5 million this year alone — there is an urgent need to help consumers adequately save and then, manage their assets in retirement. Therefore, we have brought together industry leaders and top practitioners to share their experience and knowledge as we, as an industry, meet the challenges and address the opportunities in this dynamic and growing market.”

The conference theme, Rejuvenate: Strategies to Help Your Business Thrive, focuses on providing information and ideas to help retirement industry professionals of all disciplines understand the issues facing the industry; learn about cutting-edge market research; and discover best practices about management, operations, and marketing.

More than 300 retirement industry professionals from companies across the globe will attend the Retirement Industry Conference to gain insights on the latest industry developments and equip themselves with solutions to address the complex challenges they face every day.

About LIMRA

LIMRA is a worldwide research, consulting and professional development organization that helps more than 850 insurance and financial services companies in 73 countries increase their marketing and distribution effectiveness. Visit LIMRA at www.limra.com.

Media Contacts

Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

ctheroux@limra.com

Brooke Lacey

Public Relations Specialist

Work Phone: (860) 298-3920

Mobile Phone: (413) 530-6184

blacey@limra.com