Media Contacts
Catherine Theroux
Director, Public Relations
Work Phone: (860) 285-7787
Mobile Phone: (703) 447-3257
Brooke Lacey
Senior Public Relations Specialist
Work Phone: (860) 298-3920
Mobile Phone: (413) 530-6184
Financial Services and Marketing Expert: Executives Need to Drive Efforts for Successful Social Media Adoption
9/21/2010
Kip Gregory Addresses Audience at LIMRA and LOMA's Social Media for Financial Services Seminar
WINDSOR, Conn., Sept. 21, 2010 — Kip Gregory, principal of The Gregory Group, spoke to more than 100 financial services professionals, representing 48 companies, about the phenomenal growth and integration of social media and its potential use for financial services companies at the 2010 Social Media for Financial Services Seminar held recently by LIMRA and LOMA.
"Social media is the bullet train that has left the station,” said Gregory. “With Facebook, Twitter, and LinkedIn membership at 800 million accounts and growing, participation isn't optional. Companies must incorporate social media into their overall business strategy in order to be competitive now and in the foreseeable future.”
Gregory’s sentiments were echoed by a number of the speakers at the two-day seminar. During a panel of executives from NY Life, John Hancock, MetLife and Allstate, the panelists all expressed their belief that social media is influencing the way they communicate with their customers as well as their employees.
Financial services professionals from every level and representing all aspects of the business came together to share ideas, experiences and listen to social media industry experts. Throughout the seminar, attendees learned about the latest research and best practices for executing a comprehensive social media strategy that will grow business and enhance current business relationships.
“We know that social media is one of the most significant advances in communications and marketing that our generation has encountered. Its widespread and rapid adoption throughout the world is unprecedented,” said Jim Kerley, president of LL Global Services, the parent company of LIMRA and LOMA. “Through our research, we understand the challenges that our members face to properly implement a social media strategy given the industry’s regulatory constraints. We held this seminar to help provide companies the tools and knowledge they need to be successful in this new arena.”
About LIMRA
LIMRA is a worldwide research, consulting and professional development organization that helps more than 850 insurance and financial services companies in 73 countries increase their marketing and distribution effectiveness. Visit LIMRA at www.limra.com.