LIMRA and LOMA Host Social Media Conference for Financial Services Professionals in Boston
WINDSOR, Conn., June 9, 2011 — Unlike recent activity by certain politicians, financial services firms can ensure their employees understand the appropriate way to use popular social media sites to communicate with their customers by attending the 2011 Social Media Conference for Financial Services on Aug. 24-26, in Boston, Mass.
“Today, it is critical that companies take advantage of the broad reach that social media outlets offer to communicate with their customers to be competitive in the market place,” said Stephen Selby, director, LIMRA’s Regulatory Services. “However, as we have seen in the news recently, using social media ineffectively or improperly can lead to serious liabilities. We have put together a program to help financial services firms incorporate social media into their business plans while balancing many competing perspectives.”
The conference theme: Getting to the Next Level, will provide sales, distribution, compliance, IT and operations leaders in the financial services industry the latest research and strategies on implementing social media and its impact on day-to-day, as well as long-term business success. During the conference, attendees will hear from industry leaders and social media experts about best practices and proven social media strategies that will drive business growth. The event offers its attendees the chance to learn from industry experts, as well as from their colleagues in an open, collaborative forum.
“This event will be an opportunity for individuals in every aspect of the business to learn how to leverage social media to improve productivity in their day-to-day activities,” commented Catherine Smith, FLMI, senior associate, LOMA Information Management. “The general sessions and workshops are designed to help attendees learn more about the potential of social media to improve and expand customer service and brand awareness. In addition, they will have a chance to talk to knowledgeable social media practitioners and learn from their experiences.”
LIMRA is a worldwide research, consulting and professional development organization that helps more than 850 insurance and financial services companies in 73 countries increase their marketing and distribution effectiveness. Visit LIMRA at www.limra.com.
Established in 1924, with 1,200 plus member companies in over 80 countries, LOMA is committed to a business partnership with its world-wide members in the insurance and financial services industry to improve their management and operations through quality employee development, research, information sharing, and related products and services. To find out more about LOMA and the learning opportunities it offers, visit LOMA’s Web site at www.loma.org.