Skip to content

“A rose by any other name would smell as sweet…” ? -Shakespeare
Throughout 95 Years and Five Name Changes, LIMRA remains the trusted source of knowledge for the life insurance and financial services industry.

WINDSOR, Conn., Oct. 17, 2011 — Today, LIMRA celebrates its 95th anniversary and the wealth of research and knowledge it has provided to its members worldwide for nearly a century.

One of the most frequent questions we get is “What’s a LIMRA” or “What does LIMRA stand for?” We thought we would briefly share how our organization was founded and evolved, and how we came to be called LIMRA:

Today, LIMRA offers a wide variety of research and services to our members — from benchmarking, industry performance, consumer and strategic research to state-of-the-art training and development programs for producers, managers and executives. It also has distinguished itself through its extensive retirement research and accompanying services to help its members capture this fast-growing market. LIMRA is the industry thought leader in issues surrounding use of social media in the financial services industry, including topics in marketing, compliance and training; and continues to expand its knowledge and understanding of markets throughout the world.

“We are proud of our long history of bringing important, relevant research, training and insight to our members,” said Robert Kerzner, president and CEO of LIMRA, LOMA and LL Global. “At a time when so many things are fleeting, LIMRA has endured and grown to meet the ever-changing needs of our members. We look forward to supporting our members for many years to come.”

To read the full timeline of LIMRA’s history, please visit: LIMRA Timeline.

LIMRA Contacts:

Donna G. Sullivan, 860-285-7875,
Catherine Theroux, 860-285-7787,



LIMRA is a worldwide research, consulting and professional development organization that helps more than 850 insurance and financial services companies in 73 countries increase their marketing and distribution effectiveness. Visit LIMRA at

Media Contacts

Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

Brooke Lacey

Senior Public Relations Specialist

Work Phone: (860) 298-3920

Mobile Phone: (413) 530-6184

Bailey Reed

Public Relations/Social Media Specialist

Work Phone: (770) 984-3788

Did you accomplish the goal of your visit to our site?

Yes No

© 2024, LL Global, Inc. Unauthorized use, reproduction, or reprinting of this material (or any portion thereof) for any purpose without express written permission from LL Global (LIMRA and LOMA) is strictly prohibited, including, without limitation, use with any current or future form of an Artificial Intelligence tool or engine.