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WINDSOR, Conn., June 7, 2012 — LIMRA announced today that Michael Marshall has joined the company as corporate vice president and director of its international research program.

“Recognizing the growing interdependence among markets throughout the world, LIMRA understands our members’ need for comprehensive research of markets worldwide,” said Robert Baranoff, senior vice president and director, member benefits. “We are delighted to have Michael join our organization. His vast experience and perspective will help advance our long-term strategic goal to expand the depth and breadth of our international research.”

In his new role, Marshall will be responsible for the development and execution of LIMRA’s international research strategy. Under his guidance, the international research unit will continue to conduct a wide variety of research, providing insights and trends in distribution, consumer behavior and sentiment, products, retirement, and technology for markets throughout the world. Understanding global trends has become increasingly more important to companies as they expand their footprint into new markets. Marshall’s leadership will help further LIMRA’s position as the trusted source of industry knowledge worldwide.

Prior to joining LIMRA, Marshall spent 22 years with New York Life, culminating as corporate vice president and director of research. He is a founding member of the Financial Industry Research Study Team, established in 1994 and represented by senior researchers from leading life and investment companies, research suppliers and industry organizations. He has also participated and chaired various LIMRA committees and study groups throughout his career.

“I am so pleased to join this remarkable organization,” said Marshall. “Throughout my career, I have relied on LIMRA to provide the timely, relevant research necessary to get ahead in today’s market. As more companies expand into international markets, it is vital that LIMRA conducts the research needed to help our members identify the opportunities and risks within those markets. I look forward to playing a significant role in making that knowledge available.”

To view Marshall’s biography and official photo, please visit: Executive Profiles.


LIMRA Contact:

Catherine Theroux, 860-285-7787,



LIMRA, a worldwide research, consulting and professional development organization, is the trusted source of industry knowledge, helping more than 850 insurance and financial services companies in 73 countries increase their marketing and distribution effectiveness. Visit LIMRA at

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