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WINDSOR, Conn., Jan. 25, 2012 — Just like Scrabble® has evolved into “Words With Friends,” distribution needs to change to effectively reach consumers in today’s technology-driven world.

To help distribution professionals learn the best practices and develop forward-looking strategies to increase sales capacity and productivity, LIMRA is hosting its annual Distribution Conference on Feb. 22-24, 2012, in Ponte Vedra Beach, Fla.

“With life insurance ownership at an all-time low and sales capacity in a two decade decline, we, as an industry, need to figure out a way to transform our distribution model to better communicate and engage consumers in a cost-effective way,” said James W. Kerley, president, LIMRA Services. “It is imperative that companies embrace innovation in both product and channel design to achieve vertical growth.”

This year’s theme, “Distribution: at the Heart of the Game,” focuses on providing information and ideas to help distribution professionals understand the issues facing the industry; learn about up-to-date, relevant research; and discover best practices about recruiting, training and field management. Attendees will hear from industry leaders and top practitioners, who will share their experiences and knowledge on topics such as the value of pursuing a multi-channel strategy; how technology is driving change within the traditional channels; and the impact of the current regulatory environment on distribution.

In its second decade, the Distribution Conference attracts more than 300 insurance professionals across the country to gain insights on the latest industry developments and equip themselves with solutions to address the complex challenges they face every day.


LIMRA Contacts:

Donna G. Sullivan, 860-285-7875,
Catherine Theroux, 860-285-7787,



LIMRA is a worldwide research, consulting and professional development organization that helps more than 850 insurance and financial services companies in 73 countries increase their marketing and distribution effectiveness. Visit LIMRA at

Media Contacts

Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

Brooke Lacey

Senior Public Relations Specialist

Work Phone: (860) 298-3920

Mobile Phone: (413) 530-6184

Bailey Reed

Public Relations/Social Media Specialist

Work Phone: (770) 984-3788

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