LIMRA and LOMA Announce 2013 Social Media Silver Bowl Winners

BOSTON, Aug. 23, 2013 — Erik Qualman, worldwide social media expert and author of Socialnomics, announced the winners of the inaugural Social Media Silver Bowl Awards at the LIMRA LOMA 2013 Social Media Conference for Financial Services in Boston, Mass. on Aug. 22, 2013.

The awards recognize originality, innovation and effective social media campaigns or programs in Facebook, Twitter, LinkedIn and YouTube for LIMRA and LOMA members and the broader financial services industry in the United States and Canada. In addition, the judges awarded the overall winner for “Best of the Best.”

“This is the first social media awards program exclusively for the financial services industry, which has adopted social media more cautiously than other industries because of the compliance constraints unique to this industry,” said James Kerley, president, LIMRA Services. “In our first year, we weren’t sure how many would participate, however we were overwhelmed by the response. Fifty-two companies sent us more than 100 submissions, exhibiting the creativity and ingenuity known for our industry.”

2013 LIMRA LOMA Social Media Silver Bowl winners for the individual social media platforms are:

Facebook
LIMRA or LOMA Member: Transamerica
Other Financial Services Companies: MasterCard

Twitter
LIMRA or LOMA Member: John Hancock Financial Services
Other Financial Services Companies: MasterCard

LinkedIn
LIMRA or LOMA Member: Prudential Retirement and Morgan Stanley Wealth Management (tie)
Other Financial Services Companies: Raymond James Financial

YouTube
LIMRA or LOMA Member: Mutual of Omaha Insurance Company
Other Financial Services Companies: MasterCard

The winners of the “Best of the Best” category were chosen because their overall social media program displayed the most compelling and effective communications through social media. The 2013 Best of the Best Silver Bowl winners are:

Best of Best
LIMRA or LOMA Member: Morgan Stanley Wealth Management
Other Financial Services Companies: MasterCard

LIMRA and LOMA enlisted 20 financial services executives to judge the submissions. No executive was asked to review the submissions from their company. S&P Capital IQ, a sponsor of the conference, tabulated the results.

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LIMRA Contacts:

Catherine Theroux, 860-285-7787, ctheroux@limra.com
Mark Morris, 860-285-7875, mmorris@limra.com

About LIMRA

LIMRA is a worldwide research, consulting and professional development organization that helps more than 850 insurance and financial services companies in 73 countries increase their marketing and distribution effectiveness. Visit LIMRA at www.limra.com.

About LOMA

Established in 1924, with 1,200 plus member companies in over 80 countries, LOMA is committed to a business partnership with its world-wide members in the insurance and financial services industry to improve their management and operations through quality employee development, research, information sharing, and related products and services. To find out more about LOMA and the learning opportunities it offers, visit LOMA’s Web site at www.loma.org.