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WINDSOR, Conn., Aug. 19, 2013 — LIMRA announced an exclusive Elite Strategic Partnership with Hearsay Social to help its’ members better use social media to enable their field force and marketing teams to attract, retain, and grow customer relationships.

A recent LIMRA study found 9 in 10 financial services companies currently use social media and most agreed that compelling content that provides value to an audience is critical to the success of a social media program (See: LIMRA Study: Financial Services Companies Increase Engagement with Social Networks).

“Every day, more insurance agents and financial advisors discover the power of social sales,” said James Kerley, president of LIMRA Services. “While helping insurance companies and financial firms maintain compliance, Hearsay Social also empowers each organization’s sales force to successfully grow business using social media. We’re delighted to be working with the leading social media solution for insurance and financial services.”

As LIMRA’s Elite Strategic Partner, Hearsay Social is the endorsed social media solution for LIMRA members to learn about and be successful on social media. In addition, Hearsay Social will be using LIMRA’s learning management system (LMS) to deliver training and content to its clients.

“We are delighted to announce this unprecedented relationship with LIMRA, allowing us to drive industry transformation through social selling and ensure ongoing relevancy and success for financial organizations in the social and digital era” said Hearsay Social CEO Clara Shih. “Many of our financial services customers worldwide have trusted LIMRA since 1916 to help grow their business, improve performance and continually chart the right course for the future.”

Social media has completely changed the way that buyers research and make purchasing decisions of insurance and financial products. Partnering with LIMRA offers Hearsay the ability better leverage best practices, training, and the Hearsay Social solution to better serve insurance and financial services customers and grow their business.

At LIMRA’s 2013 Social Media Conference for Financial Services this week and at future events, LIMRA and Hearsay Social will work together to provide LIMRA’s members with access to social sales training, workshops and strategy sessions. In addition, Clara Shih is presenting on “Four Timeless Business Lessons Revived in the Social Media Era,” at the conference on Friday, Aug. 23.


LIMRA Contacts:

Catherine Theroux, 860-285-7787,
Mark Morris, 860-285-7875,


LIMRA is a worldwide research, consulting and professional development organization that helps more than 850 insurance and financial services companies in 73 countries increase their marketing and distribution effectiveness. Visit LIMRA at

About Hearsay Social

Hearsay Social empowers global sales forces to efficiently and successfully use social media to attract prospects, retain customers, and grow business. The enterprise-ready solution enables sales representatives to quickly and easily move beyond yesterday’s sales tactics and adopt today’s leading social-selling techniques. Hearsay Social is headquartered in Silicon Valley with dedicated local presences in New York, Chicago, Boston, Atlanta, Austin, and London. Visit Hearsay Social at:

Media Contacts

Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

Brooke Lacey

Senior Public Relations Specialist

Work Phone: (860) 298-3920

Mobile Phone: (413) 530-6184

Bailey Reed

Public Relations/Social Media Specialist

Work Phone: (770) 984-3788

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