The Social Media Silver Bowl Awards recognize outstanding, creative and effective social media campaigns or programs by financial services companies.
This year’s panel of judges were particularly impressed with the strength in entries, showcasing the increasing sophistication in strategy and use of social media in the industry. LIMRA research shows that only 20 percent of financial services companies were using multiple social media platforms in 2010. Today, the majority of companies use LinkedIn as a recruitment tool, Facebook and YouTube to raise brand awareness and engage with customers, and Twitter for social listening and connecting with industry professionals.
The Silver Bowl Awards has also evolved over the past four years to reflect and recognize the changes in how companies are leveraging social media to meet their business goals. The 2016 awards program categories recognize how social media is being used to educate consumers; recruit employees, showcase how companies are integrating social media initiatives to support a single campaign; highlight those who are adopting the growing list of new platforms; and advance ‘social good’ through their programs.
Thirty-six companies submitted 57 entries for consideration this year. LIMRA and LOMA enlisted 41 financial services executives and social media subject experts to judge the submissions. Executives did not review submissions from their own companies.
The 2016 LIMRA LOMA Social Media Silver Bowl Award winners:
Best Use of Social by an Agent/Advisor
The Guardian Life Insurance Company of America: Honza Hroch
Best Social Advisor Program
Best Use of Social for Consumer Education
Prudential Financial: #PlanRealistically
Best Use of an Emerging Social Channel
John Hancock: Snapchat Filters
Best Use of Social for Social Good
Prudential Financial: #20StoriesOfStrength
Best Use of Social from a Company Outside the United States
SBI Life Insurance: #PapaHainNa
Best Integrated Social Campaign
TIE: Manulife Hong Kong: #ManulifeMOVE and Prudential #Run401k Race for Retirement
Best Use of Social for Recruiting
First Command Financial Services, Inc.
Since 1916, LIMRA, a worldwide research, learning and development organization, has been the trusted source of industry knowledge, helping more than 850 insurance and financial services companies in 64 countries.
Established in 1924, with 1,200 plus member companies in over 80 countries, LOMA is committed to a business partnership with its worldwide members in the insurance and financial services industry to improve their management and operations through quality employee development, research, information sharing, and related products and services. To find out more about LOMA and the learning opportunities it offers, visit LOMA’s website at www.loma.org.