WINDSOR, Conn., April 4, 2016—As part of its 100th anniversary celebration, LIMRA is accepting nominations for 25 rising stars in marketing under age 40 in the financial services industry.
“Consumers are exposed to thousands of ad messages per day,so getting through to them is a formidable task,” said Robert A. Kerzner, president and CEO, LIMRA, LOMA and LL Global. “Today’s up-and-coming marketing leaders are creative and innovative. They engage consumers on multiple platforms to help our members remain relevant to the next generation who will need our products and services.”
In 1928, LIMRA (known then as LISRB) published its first consumer research study, Cooperative Advertising and the Distribution of Life Insurance, which offered an in-depth look at consumer perceptions of life insurance and agents. The study was designed to provide members with actionable insights into their potential customers.
Today, LIMRA conducts a number of studies every year, examining various consumer segments in North America and throughout the world. These studies, along with member feedback, examine consumers’ financial needs and priorities to provide valuable information to the industry.
“We are looking for the best and brightest in marketing I look forward to seeing a great mix of nominations for the industry’s future leaders,” said Kerzner
LIMRA member company employees under age 40 (born after April 4, 1976) who have a role in marketing are eligible. All nominations should include a description of why the nominee is a rising star and a high-resolution photo.
The deadline for entries is 5 p.m. ET, April 30, 2016. A panel of judges will review entries and notify the winners.
Since 1916, LIMRA, a worldwide research, learning and development organization, has been the trusted source of industry knowledge, helping more than 850 insurance and financial services companies in 64 countries.