WINDSOR, Conn., Aug. 3, 2021 — LL Global, parent organization for LIMRA, LOMA and Secure Retirement Institute®, today announced Tina Beckwith will join the trade association as chief marketing officer.
With more than 20 years of marketing leadership experience, Beckwith has a proven record of transforming marketing functions into strategic business contributors, thus enhancing the business goals for the organizations she supports. Following leadership positions at both MetLife and Aetna, Beckwith was senior vice president of marketing and communications for Beacon Health Options, an Anthem company. In this capacity, Beckwith was a customer-focused leader with a track record of driving strategy and execution across thought leadership, product marketing, brand, communications and digital marketing.
“As we continue to execute our five-year strategic plan, Compass 2025, it is critical we have a strong, dynamic leader to spearhead our marketing efforts. Tina has spent her career delivering successful marketing strategies that produce exceptional results,” said Gina Birchall, LLIF, J.D., chief operating officer, LL Global. “Tina not only has a well-rounded background in marketing but has spent her career in the insurance industry, giving her thorough understanding of our members’ priorities and needs. We believe her insights and expertise will help us better demonstrate member value and drive sales growth for our commercial offerings.”
Leveraging her extensive brand marketing experience, Beckwith will oversee LL Global’s marketing department and services, designing, implementing and monitoring effective strategies that align with the overall enterprise growth and business goals. She will also be responsible for driving member engagement with more than 1,200 LL Global member companies worldwide.
Beckwith has a bachelor’s degree in communications and marketing from Central Connecticut State and an M.B.A. from the University of Hartford.
About LL Global
LL Global is the non-profit parent company for LIMRA, LOMA and Secure Retirement Institute. LL Global provides a unified management and board structure for both trade associations. LIMRA and LOMA have a combined membership of nearly 1,200 insurance and financial services companies in 71 countries worldwide.
Serving the industry since 1916, LIMRA helps to advance the financial services industry by empowering nearly 700 financial services companies in 53 countries with knowledge, insights, connections, and solutions. Visit LIMRA at www.limra.com.
Established in 1924, LOMA helps to advance the financial services industry by empowering more than 900 financial services companies in 57 countries with knowledge, insights, connections, and solutions. Visit LOMA at www.loma.org.
About Secure Retirement Institute®
The Secure Retirement Institute® (SRI®) provides comprehensive, unbiased research and education about all aspects of the retirement industry to improve retirement readiness and promote retirement security. For information on the Secure Retirement Institute, visit: www.limra.com/sri.