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WINDSOR, Conn. and CHICAGO, May 19, 2025—LIMRA and Hoopis Performance Network (HPN) proudly announce their fifth consecutive recognition from Selling Power as a top sales training provider for their collaboration, Trustworthy Selling. This honor highlights their commitment to delivering innovative training programs that drive sales success in the financial services industry.

Selling Power is a leading digital magazine for sales leaders, providing strategies and insights to maximize sales performance.  The 2025 award program rates companies on the depth and breadth of their sales training programs offered, innovative offerings, client satisfaction and overall contributions to the sales training market.

“Trustworthy Selling has a proven record of success. Upon completing the program, financial professionals, on average, report a 46% increase in first-year commissions, a 25% increase in new clients, and premium growth of 32%,” said Kim Terranella, vice president, Industry Solutions, LIMRA and LOMA. “As we continue to support our members’ distribution development goals through this program, we are pleased that Selling Power continues to recognize the unique value this program provides to financial professionals.”

“We’re honored to receive this recognition from Selling Power for the 5th year in a row – especially since we’re the only sales effectiveness program among the honorees designed exclusively for the financial services industry,” said Joey Davenport, HPN president. “Equipping financial professionals to provide financial security worldwide has always been the mission of the Trustworthy Selling team.”

Trustworthy Selling offers a wide range of training solutions, from leadership development to sales strategy, all tailored to address the unique challenges of financial professionals.

To learn more about this award-winning sales effectiveness program, visit Trustworthy Selling.

About LIMRA

Serving the industry since 1916, LIMRA offers industry knowledge, insights, connections, and solutions to help more than 700 financial services member organizations navigate change with confidence. Visit LIMRA at www.limra.com.

About Hoopis Performance Network (HPN)

Hoopis Performance Network (HPN) provides customized sales training, coaching, and performance development for financial professionals, helping them increase productivity and achieve their goals.

Media Contacts

Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

ctheroux@limra.com

Bailey Stover

Public Relations/Social Media Specialist

Work Phone: (770) 984-3788

bstover@loma.org

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