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LIMRA Retirement Research

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Industry Issues

Fueled by demographic, regulatory, technological, and economic trends, the demand for guaranteed lifetime income is growing. In particular, there is an increasing market appeal for Single Premium Immediate Annuities (SPIA) and its more recent manifestation, the Deferred Income Annuity (DIA). While headwinds persist, market dynamics are converging to bolster the category.

Key Findings

  • Income Annuities are increasingly purchased with tax-qualified money. While DIA funding is predominantly tax-qualified retirement savings (74%), SPIAs are still more often funded with non-tax-qualified savings (52%).
  • SPIAs are more often sold to women.  Almost 62% of single life SPIAs and 57% of single life DIAs are sold to women. 
  • Joint-life sales are most commonly owned by a male, at 74% for SPIA and 73 % for DIA, yet most commonly cover mixed-gender spouses.
  • At 72 years, the average SPIA purchase age has dropped slightly to meet head on with the age of leading edge Boomers.
  • At just 59 years, the average DIA purchase age has brought the income annuity market opportunity down to include much younger age consumers.

Related Resources

Related Research

A Deeper Dive: 2022 Registered Index-Linked Sales

As registered index-linked sales continued their strong growth pattern in 2022, a lot of similarities were seen in the election of protection type, crediting methods, and indices selected.

U.S. Individual Annuity Market

Access your one-stop shop for U.S. annuity sales data — benchmark sales and analysis for a range of annuity products, reported by distribution channels and market types. New Q4 2023 data.

Powering Forward: In-Plan Annuities Gain Momentum

In-plan annuities are seeing an uptick in adoption as a growing number of workers have limited access to traditional defined benefit (DB) pensions.

For more information, please contact tpanaitisor@limra.com.

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