Skip to content

Defined contribution advisors are unique in the financial advisor community. See how their preferences and priorities further differ based on their DC assets under advisement (AUA) and type of DC compensation.

No part of any report may be reproduced or translated without written permission from LIMRA. Please contact Customer Service for further information.

Industry Issues

Advisors who sell defined contribution (DC) plans and services, and consult on DC investment menus, represent a unique subset of the financial advisor community. Even within this universe — advisors who “play” in the DC space — there are subtle distinctions among practices.

This research examines advisors based on their DC assets under advisement (AUA) and the way they are compensated for their DC business (fees and/or commissions). It looks at their preferences and requirements for investment platforms and services, what they look for in provider partners, and how they evaluate funds for their DC clients, offering important insights for providers who are looking to partner or deepen their relationships with this critical audience — which represents a “gateway” to DC plan sales and clients.

Key Findings

  • Interest in specialty investments and asset is relatively low.
  • Open-architecture platforms are most frequently used, but many advisors also utilize other platforms on occasion.
  • There is a place for group annuities (GAs) in DC plans.
  • Advisors highly value themselves, sponsors, and participants.
  • Advisors with very large DC practices rely less on provider tools.
  • “16” is the magic number when it comes to the ideal number of funds in a DC plan.

Related Research

How Can We Help You? Exploring Defined Contribution Advisor Service Offerings (2018)

Jul 6, 2018

Advisors who sell DC plans are unique. Learn more about the services they offer to plans and participants, and explore how your company can add value as a provider of choice.

2026 Retirement Investors: Behaviors, Attitudes, and Financial Situations

Oct 12, 2026

LIMRA’s Retirement Investors Survey tracks the perceptions, attitudes, behaviors, and financial condition of retirees and non-retired workers in the United States

LIMRA Financial Wellness Index®: 2026 Update

Oct 9, 2026

The 2026 update of the LIMRA Financial Wellness Index® shows wellness overall increasing very slightly from 2024, but still behind our first measure in 2022.

The 401(k) Scorecard

Sep 29, 2026

Keep score . . . on the most important quarterly and year-to-date 401(k) sales information. New Q2 2026 results.

U.S. Individual Annuity Yearbook

Sep 25, 2026

Read the most comprehensive overview and gain insights into the key factors impacting the U.S. individual annuity market.


Meet the Project Director


For more information, please contact ddupont@limra.com.

Did you accomplish the goal of your visit to our site?

Yes No