Every September, the industry — led by Life Happens — comes together to sponsor Life Insurance Awareness Month. This campaign is designed to educate consumers about the importance of life insurance and the role it plays in protecting families’ financial security. LIMRA is proud to support Life Insurance Awareness Month (LIAM).
This year the COVID-19 pandemic has raised the awareness of the fragility of life and how precarious financial stability can be. Despite the fact that people generally recognize the value of life insurance, LIMRA research shows 46% of Americans are uninsured and many more do not have enough coverage. Before the pandemic, nearly 1 in 3 families said they would face financial challenges within a month if the primary wage earner died.
Below are resources that provide insights about what’s impacting life insurance ownership in 2020 as well as some historic information on how it has changed over the years.
Director, Public Relations
Work Phone: (860) 285-7787
Mobile Phone: (703) 447-3257
Public Relations Specialist
Work Phone: (860) 298-3920
Mobile Phone: (413) 530-6184
