Every September, the industry — led by Life Happens — comes together to sponsor Life Insurance Awareness Month. This campaign is designed to educate consumers about the importance of life insurance and the role it plays in protecting families’ financial security. LIMRA is proud to support Life Insurance Awareness Month (LIAM).
This year the COVID-19 pandemic has raised the awareness of the fragility of life and how precarious financial stability can be. Despite the fact that people generally recognize the value of life insurance, LIMRA research shows 46% of Americans are uninsured and many more do not have enough coverage. Before the pandemic, nearly 1 in 3 families said they would face financial challenges within a month if the primary wage earner died.
Below are resources that provide insights about what’s impacting life insurance ownership in 2020 as well as some historic information on how it has changed over the years.
In this episode of LIMRA Unplugged Lite, LIMRA reached out to executives at our member companies to get their perspectives on the importance of life insurance.
In this episode of LIMRA Unplugged Lite, LIMRA reached out to executives at our member companies to get their perspectives on the importance of life insurance.
According to the 2019 Insurance Barometer Study, nearly half – 47 percent – of American consumers find simplified underwriting more appealing than traditional underwriting. Learn more about this year's hot topics.
In this episode of LIMRA Unplugged, LIMRA Research Director Alison Salka reached out to some of our member companies to get their viewpoints on the importance of life insurance in recognition of September being Life Insurance Awareness Month.
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