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Life Insurance Awareness Month

LIMRA is proud to support Life Insurance Awareness Month (LIAM). The industry-wide campaign, which takes place each September, aims to educate consumers on the importance of life insurance, the role it plays in protecting families’ financial security and help them get the coverage they need.

September is Life Insurance Awareness Month

New LIMRA research finds more than one third (35 percent) of all households would feel an adverse financial impact within one month if a primary wage earner died. That is why LIMRA joins Life Happens and life insurance companies and financial professionals across the country in support of Life Insurance Awareness Month — to bring awareness to the importance of having the life insurance coverage needed to protect one’s loved ones.

Below are resources that provide insights, trends and perceptions about life insurance that impact life insurance ownership in 2018.

LIAM Unplugged


Social Media

Click the images below to download and share to your own social media accounts.

Other Resources

Media Contacts

Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: 703-447-3257

Erica L. Iorillo

Public Relations Consultant

Work Phone: (860) 285-7875

Mobile Phone: 860-371-8638