The campaign aims to educate consumers about life insurance and its vital role in protecting families’ financial security. Join the conversation with our resources on what's impacting life insurance ownership in 2025.
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Engage and educate consumers with these insights about life insurance ownership.
Content to download and share with colleagues, clients and consumers.
Read expert insights on the life insurance industry.
Tuesday, September 23 at 12 p.m. EDT
Younger adults are the most likely to say they need — or need more — life insurance yet they are the least likely to own coverage. LIMRA research across multiple studies suggests that young consumers not only often don't believe they could afford a life insurance, they also don’t always appreciate the value and security a policy can provide. With competition from other financial products on the market, changing family dynamics, and decreasing attention spans, how can insurers effectively connect young adults with the value of life insurance?
Join Bryan Hodgens, senior vice president and head of LIMRA Research, and Steve Wood, research director, LIMRA Consumer Markets, as they discuss how the industry can help more young consumers see the value in protecting their families' financial security.
Life Insurance Awareness Month resources are free to use and redistribute if attributed to LIMRA.
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Director, Public Relations
Work Phone: (860) 285-7787
Mobile Phone: (703) 447-3257
