LIFE INSURANCE
Bridging the Gap
Empowering Hispanic Consumers in the Life Insurance Market
Hispanic Americans make up 20% of the U.S. population, yet remain one of the most underserved groups in life insurance-with ownership rates among the lowest.*
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Source: Opportunities in Underserved Markets: Hispanic Consumers Expectations and Experiences, LIMRA and LOMA, 2025. All references are to this study, unless otherwise noted.
*Trends in Self-Employment Among Hispanic Workers, United States Census Bureau, 2025