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The Marketing Conference 2019

Progress With Purpose

5/29/2019 - 5/31/2019
Westin Boston Waterfront, Boston, MA
REGISTER Hotel Reservations

Overview

Who Attends

Financial services professionals in all areas of marketing – product, consumer, producer, digital, and strategy – as well as research and consumer insights and communications, advertising, and branding.

Highlights

Marketers are used to the idea of staying up on current trends, developing digital strategies, and injecting the word “innovation” into our work. It can be easy to get lost in the frenetic pace of the field – whether in details of a new piece of software, email metrics, or data science – especially since these are necessary skills for us to develop in order to succeed as marketers. However, as we focus on progressing, we must be mindful not to lose sight of our purpose – to communicate the relevancy our industry has to the modern consumer. We must continue to progress, but we must do so with this purpose in mind. 

Join your peers and industry experts in Boston to discuss this year's theme Progress with Purpose. Our tracks include:

  • Digital Initiatives
  • Consumer Insights
  • Customer Experience
  • Marketing Strategy

These tracks will focus on these key areas and emerging fields where we need to progress, and how we can do so with purpose to best serve our organizations.

In addition, LIMRA is proud to sponsor the 2019 Creative Connections Award — recognizing creative excellence, innovation, and achievement in holistic financial services marketing. Platinum, Gold, Silver, and Bronze winners will be recognized at a special awards ceremony at the event.

Bookmark this page as information becomes available in the coming months!

Registration

Early Bird Registration Fee:
Member: $1,285
LOMA Member (but not LIMRA): $1,925
Nonmember: $2,570

After May 1, 2019:
Member: $1,485
LOMA Member (but not LIMRA): 2,225
Nonmember: $2,970

REGISTER

Hotel/Venue

The Westin Boston Waterfront

425 Summer Street
Boston, MA, 02210

Hotel Reservations

If you receive any unsolicited or suspicious email or phone call about a hotel booking in conjunction with this meeting, our advice is not to click on it, but delete the email immediately. In the case of a phone call, never give out your credit card information. Our designated conference hotels will never call you unless you contact them first.

Reservations Phone: 888-627-7115 (mention 2019 LIMRA Marketing Conference)

Make your reservations by May 1, 2019 to receive the group rate of $259 single/double (plus applicable sales taxes). Requests after May 1 will be accepted based on space availability. The group guest room rate will be offered 3 days prior and 3 days after the meeting dates subject to availability.

Please note that hotel rates will go up after the cut-off date or when the meeting room block sells out, whichever comes first. Make your reservations early to be able to take advantage of our discounted rates.

Agenda

Speakers

Tom Fishburne

Creator of Marketoonist and Author of “Your Ad Ignored Here”

Tom Fishburne

Creator of Marketoonist and Author of “Your Ad Ignored Here”

Tom Fishburne started drawing cartoons on the backs of business cases as a student at Harvard Business School. From a cartoon emailed to coworkers in 2002, Tom’s Marketoonist series has grown by word of mouth to reach a few hundred thousand readers every week and his cartoons have been featured by the Wall Street Journal, Fast Company, and the New York Times. He is the founder of Marketoonist, a content marketing agency focused on the unique medium of cartoons. He draws literally and figuratively from 20 years in the marketing trenches in the US and Europe, including roles at Method, HotelTonight, General Mills, and Nestle. Tom is the author of “Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings.”
  • Wednesday, May 29, 2019

    2:30 pm - 3:40 pm: GENERAL SESSION
Beth Wood
Vice President and Chief Marketing Officer, Individual Markets, Guardian Life Insurance Company

Beth Wood

Vice President and Chief Marketing Officer, Individual Markets, Guardian Life Insurance Company

Beth is the Vice President and Chief Marketing Officer for Guardian’s Individual Markets Businesses. In this role, Beth leads the Marketing Operations and Communications team focused on Marketing Digital Transformation and client acquisition. With 25 years of brand management and marketing experience, Beth began her career in brand management with Frito-Lay and expanded her industry experience when she became a Marketing Director with Johnson & Johnson. One of Beth’s most memorable moments in brand management was her participation in the development and launch of Doritos Cool Ranch. With this experience, Beth led the national expansion of Smartfood Popcorn from a small Boston brand into a national brand with first year sales in excess of $100 million. She led new product development in the area of Women’s Health Care at Johnson and Johnson, and prior to joining Guardian, headed small business marketing for MassMutual. Beth has a bachelor’s degree in Marketing and Communications from Babson College and holds a Digital Marketing Certificate from Cornell University and a Certificate in Digital Transformation from The Berkeley Haas School of Business.
  • Thursday, May 30, 2019

    8:00 am - 8:50 am: GENERAL SESSION
Richard Coffey
Richard Coffey, Unlimited

Richard Coffey

Richard Coffey, Unlimited

Richard Coffey is a businessman and former professional athlete. He served three years in the United States Army as an Airborne Paratrooper—a member of the first to fight last to fall 82nd Airborne. Richard is a former University of Minnesota Gopher Basketball player and ex NBA Minnesota Timberwolf. After his stint in the NBA, he continued his basketball career by playing and coaching abroad in Europe and Asia. For the last decade Richard has started multiple businesses, worked in corporate America and has given presentations throughout the United States. With his background and experiences in the military, athletics and corporate America, he takes people on an empowering and entertaining journey of self-discovery that is quite often described as life changing!


  • Thursday, May 30, 2019

    3:45 pm - 5:00 pm: GENERAL SESSION
Nancy Harhut
Chief Creative Officer, HBT Marketing

Nancy Harhut

Chief Creative Officer, HBT Marketing

Nancy Harhut is passionate about the impact of behavioral science on marketing. An Online Marketing Institute Top 40 Digital Strategist, Social Top 50 email marketing leader, and the winner of numerous International ECHO awards for marketing effectiveness, she has spearheaded campaigns for clients such as MassMutual, Nationwide, Great-West Financial, AARP, Dell, TripAdvisor, American Express and more. The Chief Creative Officer of HBT Marketing, Harhut is known for her interesting and actionable insights that focus on applying behavioral science to marketing.  A sought-after, top-ranked speaker, she's wowed audiences with high-energy, example-jammed sessions in Moscow, Stockholm, Sao Paulo, Sydney, London and all over the US. Follow her on twitter at @nharhut for topical insights or email her at nharhut@hbtmktg.com.
  • Friday, May 31, 2019

    8:00 am - 9:00 am: GENERAL SESSION
Lisa Tanzer
President, Life is Good

Lisa Tanzer

President, Life is Good

Lisa Tanzer, president of Life is Good, has over 25 years of consumer brand experience. Prior to becoming president, Lisa served as the company’s head of marketing and spent over 25 years on the board of directors for the Life is Good Kids Foundation. As a former executive in the entertainment, ecommerce, and education sectors, she has a proven track record of innovating to drive growth for consumer brands. Earlier in her career, Lisa held marketing and strategy roles at Hasbro, Staples, The Gillette Company, and PricewaterhouseCoopers. She received her BA from Tufts University and an MBA from Harvard Business School.


  • Friday, May 31, 2019

    9:00 am - 10:00 am: GENERAL SESSION
Eric T. Sondergeld, ASA, CFA
Corporate Vice President and Director, LIMRA

Eric T. Sondergeld, ASA, CFA

Corporate Vice President and Director, LIMRA

Eric Sondergeld is corporate vice president and director at LIMRA, leading the technology research and developmental and strategic research teams. In this role, he is charged with ensuring LIMRA produces relevant research to help member companies effectively utilize technology, examines strategic issues that may impact the industry, and monitors trends in the global financial services marketplace. He spearheads efforts to expand LIMRA’s research and determine new ways to ensure the data keeps pace with industry changes. He has also led LIMRA’s retirement, distribution, and international research programs.

Sondergeld graduated from the University of Massachusetts.


Strategic Partner

Contact LIMRA to learn more:

Suzanne Melanson

Conference Coordinator

LIMRA

(860) 285-7879

smelanson@limra.com