The Marketing Conference 2019

Who Attends

Highlights

Marketers are used to the idea of staying up on current trends, developing digital strategies, and injecting the word “innovation” into our work. It can be easy to get lost in the frenetic pace of the field – whether in details of a new piece of software, email metrics, or data science – especially since these are necessary skills for us to develop in order to succeed as marketers. However, as we focus on progressing, we must be mindful not to lose sight of our purpose – to communicate the relevancy our industry has to the modern consumer. We must continue to progress, but we must do so with this purpose in mind. 

Join your peers and industry experts in Boston to discuss this year's theme Progress with Purpose. Our tracks include:

• Digital Initiatives
• Consumer Insights
• Customer Experience
• Marketing Strategy

These tracks will focus on these key areas and emerging fields where we need to progress, and how we can do so with purpose to best serve our organizations.

In addition, LIMRA is proud to sponsor the 2019 Creative Connections Award — recognizing creative excellence, innovation, and achievement in holistic financial services marketing. Platinum, Gold, Silver, and Bronze winners will be recognized at a special awards ceremony at the event.

Bookmark this page as information becomes available in the coming months!

• 

  Tom Fishburne

  Creator of Marketoonist and Author of “Your Ad Ignored Here”

   

  Tom Fishburne started drawing cartoons on the backs of business cases as a student at Harvard Business School. From a cartoon emailed to coworkers in 2002, Tom’s Marketoonist series has grown by word of mouth to reach a few hundred thousand readers every week and his cartoons have been featured by the Wall Street Journal, Fast Company, and the New York Times. He is the founder of Marketoonist, a content marketing agency focused on the unique medium of cartoons. He draws literally and figuratively from 20 years in the marketing trenches in the US and Europe, including roles at Method, HotelTonight, General Mills, and Nestle. Tom is the author of “Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings.”
• 

  Beth Wood

  Vice President and Chief Marketing Officer, Individual Markets
  Guardian Life Insurance Company
  Beth is the Vice President and Chief Marketing Officer for Guardian’s Individual Markets Businesses. In this role, Beth leads the Marketing Operations and Communications team focused on Marketing Digital Transformation and client acquisition. With 25 years of brand management and marketing experience, Beth began her career in brand management with Frito-Lay and expanded her industry experience when she became a Marketing Director with Johnson & Johnson. One of Beth’s most memorable moments in brand management was her participation in the development and launch of Doritos Cool Ranch. With this experience, Beth led the national expansion of Smartfood Popcorn from a small Boston brand into a national brand with first year sales in excess of $100 million. She led new product development in the area of Women’s Health Care at Johnson and Johnson, and prior to joining Guardian, headed small business marketing for MassMutual. Beth has a bachelor’s degree in Marketing and Communications from Babson College and holds a Digital Marketing Certificate from Cornell University and a Certificate in Digital Transformation from The Berkeley Haas School of Business.
• 

  Richard Coffey

  Richard Coffey, Unlimited

  Richard Coffey is a businessman and former professional athlete. He served three years in the United States Army as an Airborne Paratrooper—a member of the first to fight last to fall 82^nd Airborne. Richard is a former University of Minnesota Gopher Basketball player and ex NBA Minnesota Timberwolf. After his stint in the NBA, he continued his basketball career by playing and coaching abroad in Europe and Asia. For the last decade Richard has started multiple businesses, worked in corporate America and has given presentations throughout the United States. With his background and experiences in the military, athletics and corporate America, he takes people on an empowering and entertaining journey of self-discovery that is quite often described as life changing!

• 

  Nancy Harhut

  Chief Creative Officer
  Wilde Agency
  Nancy Harhut is passionate about the impact of behavioral science on marketing. An Online Marketing Institute Top 40 Digital Strategist, Social Top 50 email marketing leader, and the winner of numerous International ECHO awards for marketing effectiveness, she has spearheaded campaigns for clients such as MassMutual, Nationwide, Great-West Financial, AARP, Dell, TripAdvisor, American Express and more. The Chief Creative Officer of HBT Marketing, Harhut is known for her interesting and actionable insights that focus on applying behavioral science to marketing.  A sought-after, top-ranked speaker, she's wowed audiences with high-energy, example-jammed sessions in Moscow, Stockholm, Sao Paulo, Sydney, London and all over the US. Follow her on twitter at @nharhut for topical insights or email her at nharhut@hbtmktg.com.
• 

  Lisa Tanzer

  President
  Life is Good

  Lisa Tanzer, president of Life is Good, has over 25 years of consumer brand experience. Prior to becoming president, Lisa served as the company’s head of marketing and spent over 25 years on the board of directors for the Life is Good Kids Foundation. As a former executive in the entertainment, ecommerce, and education sectors, she has a proven track record of innovating to drive growth for consumer brands. Earlier in her career, Lisa held marketing and strategy roles at Hasbro, Staples, The Gillette Company, and PricewaterhouseCoopers. She received her BA from Tufts University and an MBA from Harvard Business School.

• 

  Eric T. Sondergeld, ASA, CFA

  Corporate Vice President and Director
  LIMRA

  Eric Sondergeld is corporate vice president and director at LIMRA, leading the technology research and developmental and strategic research teams. In this role, he is charged with ensuring LIMRA produces relevant research to help member companies effectively utilize technology, examines strategic issues that may impact the industry, and monitors trends in the global financial services marketplace. He spearheads efforts to expand LIMRA’s research and determine new ways to ensure the data keeps pace with industry changes. He has also led LIMRA’s retirement, distribution, and international research programs.

  Sondergeld graduated from the University of Massachusetts.

Early Bird Registration Fee:
Member: $1,285
LOMA Member (but not LIMRA): $1,925
Nonmember: $2,570

After May 1, 2019:
Member: $1,485
LOMA Member (but not LIMRA): 2,225
Nonmember: $2,970

Cancellation Policy

All cancellations must be received in writing. Notify customer.service@limra.com. Cancellations received before May 8, 2019 will be refunded, less a $75 processing fee. Cancellations received from May 8, 2019 to May 22, 2019 will be refunded, less a $275 processing and administrative fee. No refunds will be issued after May 22, 2019.

In the event that a scheduled meeting or event is cancelled by LIMRA for any reason, LIMRA shall refund any conference registration fees that have been paid by the registrant. Under no circumstances, however, shall LIMRA be liable to the registrant for any other expenses including, but not limited to, airfare and hotel expenses incurred by the registrant.

Exhibiting & Sponsorship Opportunities

Connect with Key Prospects

This conference is your opportunity to meet financial services marketing, marketing research, public relations, advertising, communications, sales support, and marketing services executives and professionals in one location.

Sponsorship Opportunities 
We can help you reach out to your target market in many ways, such as:

• Sponsorship of an evening reception, luncheon, or refreshment breaks
• Special recognition in the registration brochure, onsite conference program, onsite signs, and general session walk-in slides
• Acknowledgement from the podium
• One-time usage of the attendee mailing for a one time, pre-conference outreach
• Specialty conference merchandise that will deliver your company name to all attendees

To create your premier sponsorship package contact:

Exhibitor Package - $4,200 (after April 17, 2019, Exhibitor package: $4,500)

Includes:

• One full-conference registration
• One additional attendees pay the LIMRA member rate
• One 6-foot skirted table with an electrical outlet (table-top or limited displays are permitted)
• One-time use of the registrant/attendee list (includes email addresses of attendees who opt to share them)
• Exhibitor listing on LIMRA’s conference page, onsite program, conference slides and mobile app

 Any Questions on exhibiting, please contact:

The Westin Boston Waterfront
425 Summer Street
Boston, MA 02210
Phone: 617-532-4600

Reservations Phone: 888-627-7115 (mention 2019 LIMRA Marketing Conference)

Make your reservations by May 1, 2019 to receive the group rate of $259 single/double (plus applicable sales taxes). Requests after May 1 will be accepted based on space availability. The group guest room rate will be offered 3 days prior and 3 days after the meeting dates subject to availability.

Please note that hotel rates will go up after the cut-off date or when the meeting room block sells out, whichever comes first. Make your reservations early to be able to take advantage of our discounted rates.

Click here to book your hotel reservation online