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2020 The Marketing Conference

Be Xtraordinary

5/27/2020 - 5/29/2020
Caesars Palace, Las Vegas, NV
REGISTER Venue Details


Who Attends

Marketers from the Financial Services industry.  All areas of marketing and market research will benefit from the learning and networking opportunity:  product, consumer, producer, digital, strategy, consumer insights, communications, advertising, and branding.


This event focuses on areas critical to today’s marketers, including Digital Initiatives, Consumer Insights, Customer Experience, and overall Marketing Strategy. Attendees will discover how to communicate the importance of our industry to the modern consumer using the latest marketing mindset. LIMRA is also proud to sponsor the 2020 Creative Connections Award — recognizing creative excellence, innovation, and achievement in financial services marketing. Winners will be announced at a special awards ceremony at the event.


Early Bird Registration Fee:
Member: $1,320
LOMA Member (but not LIMRA): $1,980
Nonmember: $2,640

After April 27, 2020
Member: $1,620
LOMA Member (but not LIMRA): 2,430



Caesars Palace

3570 Las Vegas Boulevard South
Las Vegas, NV, 89109


Hotel Reservations

Reservations by Phone: call 866-227-5944 and reference the 2020 LIMRA Marketing Conference

*Note: reservations made via phone will be subject to a $15.00 processing fee.  Reservations booked online will not be charged a fee.

Make your reservations by April 27, 2020 in order to receive the group rate of $ 149.00 single/double (plus $39.00 resort fee and applicable sales taxes). Requests after April 27, 2020  will be accepted on the basis of rate and space availability.

Extend your stay? The group guest room rate will be offered three days prior and three days after the meeting dates subject to availability at the time of your reservation or until April 27, 2020. You may need to call the hotel directly to book the extra nights.

As a reminder, the hotel rates may increase after the cut-off date or when the meeting room block sells out, whichever comes first. Make your reservations early to be able to receive our discounted rates.

For questions concerning your hotel reservations, contact Amanda Cristina at or call 860-298-3829.


Americus Reed
Whitney M. Young Jr., Professor of Marketing at the Wharton School, University of Pennsylvania, Co-Founder of Persona Partners

Americus Reed

Whitney M. Young Jr., Professor of Marketing at the Wharton School, University of Pennsylvania, Co-Founder of Persona Partners

Americus Reed II is a Professor of Marketing at the Wharton School , where he specializes in studies on brand equity and identity driven marketing – the study of creating and fostering “brand communities” that transcend the utilitarian aspects of products; connect to deep levels of emotional and social affiliation, and cultivate lifelong loyalty with consumers. Professor Reed brings 25 years of research, teaching and consulting experience in leveraging deep social psychological analysis on the complexity of how a person, organization, brand, or service creates self-expression and how this interfaces with various domains of business. He has worked with numerous fortune 100 organizations, including Estee Lauder, Google, Pearson, Microsoft, and Disney. When he’s not teaching, Professor Reed is a part-time entrepreneur and full-time fitness enthusiast, and co-founded Persona Partners, a consulting firm that focuses on strategies to create “Identity Loyalty”.

Contact us to learn more:

Suzanne Melanson

Conference Coordinator


(860) 285-7879