2015 LIMRA Annual Conference

Do people shop for life insurance because of careful deliberation of the pros and cons and a rational consideration of risk? The field of behavioral economics suggests otherwise. Instead, like most human behavior, consumer receptivity to life insurance is likely driven by quick, automatic responses. Come hear the results of new research in which LIMRA turned to people’s subconscious for some answers:

• How do consumers really feel about life insurance ownership?
• What emotional benefits do people want from life insurance?
• What type of messaging might increase their likelihood to purchase the product?

Back Bay A/B

Customer experience management (CEM) continues to be a strategic focal point for the financial services industry. Yet characteristics of the industry pose challenges for typical approaches to CEM. LIMRA has developed a framework for customer experience that addresses the nuances of financial services. This session will explore the challenges of CEM for our industry. We will also discuss LIMRA’s customer experience framework, efforts to develop meaningful metrics, and the launch of an industry benchmarking program.

Back Bay C/D

Join other bright, successful women colleagues from top companies as we explore ways to navigate the numerous convergent forces driving industry change and strike a path for success. Engage in an open discussion and an exchange of questions, ideas, and solutions at the Women Leaders’ Reception!

(For LIMRA members only.)

Insurance Meeting Network

SideBar, Lobby Level

Sponsored by State Street Global Services and Tata Consultancy Services, Ltd.

Constitution Ballroom and Foyer

Sponsored by Pacic Life Insurance Company

Constitution Ballroom and Foyer

In this informative session, you’ll gain a perspective on the changes taking place in the direct business over the past several years, and a glimpse into where the business is headed. From new offerings, targeted marketing approaches, changing customer expectations and the resulting focus on customer experience, you’ll hear from two leading companies on what they see as the keys to success in direct response.

Back Bay A/B

The DOL’s proposed fiduciary regulation could radically change the financial services industry. No one knows what the ultimate outcome will be, but controversy and confusion surround the issue. Knowing what to expect and how to prepare is a business imperative. In this session, industry expert Jim Jorden will discuss the key issues and implications for the insurance industry. He will also discuss how the industry might look if the proposal is adopted. Jorden will be joined by industry executives, who will provide a business perspective and discuss how their companies are preparing for the changes.

Back Bay C

Introduction of the John Hancock Vitality Program earlier this year has generated tremendous interest throughout the industry. Might this innovative offering — which strives to integrate life insurance with wellness by rewarding people for healthy living — actually redefine how consumers think about life insurance? In this session, architects of the program from John Hancock and the Vitality Institute will provide insight on the intricacies of how the program works and the wellness science behind it.

Back Bay D

How will consumers’ increasing familiarity with a omni-channel (phone, Web, in-person) shopping experience affect the insurance industry? Will consumers expect the same choices and exhibit the same behaviors when shopping for insurance as they do when shopping for clothes, books, and electronics? This session will examine these issues as it addresses the reality of today’s purchasing behaviors and consumers’ channel preferences for insurance and financial services.

Back Bay A/B

Consumers have access to more information from more sources than ever before. At the same time, they have more product choices, with the added benefit of Internet convenience. At a time of unprecedented consumer power, companies are realizing they need to engage consumers in new ways that both meet their needs and provide demonstrated value. This session will discuss new engagement strategies including MassMutual’s Society for Grownups, which teaches classes, hosts supper clubs, and offers one-on-one financial advice targeted to younger adults. It will also cover Haven Life, a new online term life insurance tool designed to provide consumers with the resources they need to make an informed and easy purchase.

Back Bay C

Every organization is looking to raise the bar in their data analytics efforts, but what role can you play in accelerating this process? A leader’s willingness to change their decision- making paradigm can have transformational effects on how successful an organization is in integrating true data-driven decision making into the strategic vision. This session will examine the critical component of management support in facilitating an organization’s ability to set upon a path to success in their data analytics program.

Back Bay D

Sponsored by RBC Life Insurance Company

Constitution Ballroom and Foyer

Sponsored by Insurance Meeting Network

SideBar, Lobby Level

Join four-time champion of both the Boston and New York City marathons, “Boston Billy” Rodgers, for a 2-mile run/walk through historic Boston. The pace will be leisurely and the run will finish at the official finish line of the Boston Marathon. (Conference registrants will receive additional details).

Sponsored by John Hancock

Meet in Sheraton Boston Hotel Lobby

Sponsored by MetLife

Constitution Ballroom and Foyer

Sponsored by Captricity

Constitution Ballroom and Foyer

Robo-advisors are generating increased interest within the financial services industry. How are they impacting the delivery of financial advice and new product development? Gain an insider's view of the  robo-advice market and its customers, learn about the role these platforms will play if the DOL fiduciary standard is implemented, and hear what the future may hold for the robo-advice market as the Millennials and future generations begin to seek financial advice.

Back Bay A/B

This informative session will explore the complexities of 1:1 Marketing, covering topics such as issues with cross platform, cross media, targeting and managing the experience. The presenters will also share their thoughts on where they see the industry headed and some of what lies ahead for MetLife.

Back Bay C

This session will review today’s fast-changing retail retirement savings — and income — market that backdrops an emergence of a very new retail retirement market reality and will put forth the proposition that the current ecosystem is poised for substantive and meaningful change. Going forward, market leaders will be forced to forge new paths and sometimes make bold bets in an ever-evolving market landscape. Come hear timely insights on what senior leaders may need to consider to win in this market.

Back Bay D

Sponsored by illustrate inc

Constitution Ballroom and Foyer