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The Marketing Conference 2017

Where Opportunity Rocks

5/31/2017 - 6/2/2017
Renaissance Nashville Hotel, Nashville, TN USA


Who Attends

Financial services professionals in the areas of marketing, market research, product management, digital marketing, consumer experience, communications, customer insights, advertising, and marketing services.


As the financial services world changes rapidly and continues to evolve, so does LIMRA’s conference offerings. This year, the Social Business Conference and the Marketing & Research Conference combine to become the 2017 Marketing Conference.

As marketing strategists — not only of social media but also digital, print, and more — you help drive the creation of new and innovative marketing and tools to support business objectives. The content of this year’s conference has been broadened and realigned to reflect the evolving customer-centric market. Our tracks include:

  • Digital Initiatives
  • Consumer Insights
  • Customer Experience
  • Marketing Strategy

To add to the excitement and buzz at The Marketing Conference, LIMRA is proud to announce the 2017 Creative Connections Award — recognizing creative excellence, innovation, and achievement in holistic financial services marketing. Platinum, Gold, Silver, and Bronze winners will be recognized at a special awards ceremony at the event.

Join your peers and industry experts in Nashville at The Marketing Conference 2017 — Where Opportunity Rocks!


Bruce Boguski
President, The Winner’s Edge
  • Thursday, June 1, 2017

    4:00 pm - 5:00 pm: GENERAL SESSION 3

Bruce Boguski

President, The Winner’s Edge

Bruce Boguski is an author, motivational speaker, columnist, and media personality well known for his ability to inspire others to “do the impossible.” He knows firsthand the attitude and skills required to overcome physical and mental challenges.  When an automobile accident left him partially paralyzed at age 18, doctors warned that he might never walk again. After a two-year struggle to regain full use of his body, Bruce went on to become a two-time state champion in racquetball. He later served as head baseball coach and assistant football coach at Van Buren High School and the tennis coach at The University of Findlay in Ohio. Today, Bruce is President of The Winner’s Edge, a peak performance consulting firm. He is a nationally known presenter on motivational tactics and mental toughness training for schools, sports, and business professionals, using high-energy, interactive techniques to inspire and delight his audiences.
Scott Campbell
Executive Vice President & CMO – Multiple Line, American National
  • Wednesday, May 31, 2017

    2:30 pm - 3:30 pm: GENERAL SESSION 1

Scott Campbell

Executive Vice President & CMO – Multiple Line, American National

Named one of LIMRA’s 2016 Top 25 Rising Stars in Innovation, Scott  leads marketing and client experience efforts for American National’s Multiple Line Division. His team is responsible for all aspects of marketing from branding and traditional collateral development to web, mobile and social programs as well as driving the company’s efforts to create a powerfully simple client experience and building a true innovation culture. Before joining American National in 2013, he spent nearly 14 years at Mutual of Omaha, starting as a copywriter in 1999 after a brief career in local TV news. He holds an MBA from the University of Nebraska at Omaha and a Bachelor of Journalism from the University of Nebraska – Lincoln. He recently served as chair of the LIMRA-LOMA Social and Digital Business Advancement Council and was a member of the LIMRA Marketing Committee.
Seth Mattison
Leadership, Culture and Future of Work Strategist, FutureSight Labs
  • Thursday, June 1, 2017

    8:00 am - 9:00 am: GENERAL SESSION 2

Seth Mattison

Leadership, Culture and Future of Work Strategist, FutureSight Labs

With his finger on the pulse of the changing nature of work and leadership, Seth Mattison blends storytelling from his own personal experience working with category-leading brands with cutting-edge research to develop fresh perspectives on the issues most relevant for organizations to thrive today.

Seth is an internationally recognized thought leader, author, advisor, and top-rated keynote speaker on talent management, high-performance cultures, leadership, and the Future of Work.

His research, case studies, and thought leadership focuses on inspiring audiences while sharing actionable strategies to support individuals and organizations in their pursuit to be future-ready.

For almost two decades, Seth has shared his insights with tens of thousands of business leaders around the globe for many of the world’s most recognizable brands including Mastercard, Johnson & Johnson, IBM, The Dallas Cowboys, AT&T, PepsiCo, GE Energy, E&Y, Caterpillar, and The Walt Disney Company, to name a few.

In addition to speaking, Seth is the founder and CEO of FutureSight Labs, an org design and transformation firm that supports many of the world’s most inspiring leaders by helping prepare themselves and their organizations for the Future of Work through research, training, advising, coaching, digital tools, and thought leadership.

Amy McIlwain
Global Industry Principal, Hootsuite
  • Thursday, June 1, 2017

    11:45 am - 1:00 pm: LUNCHEON AND GUEST SPEAKER

Amy McIlwain

Global Industry Principal, Hootsuite

Amy McIlwain is Global Industry Principal at Hootsuite, the world’s largest social relationship management company with over 15 million users worldwide. She has appeared on FOX, CBS, ABC, and NBC as a social media expert, and delivers keynote presentations to financial service organizations around the world. With over 15 years of experience in digital marketing and as founder of Financial Social Media, McIlwain’s presentations draw on her immense experience helping Fortune 500 banks, financial, and insurance companies operationalize social media to drive revenue, decrease expenses, and manage risk. She is a regular contributor to InvestmentNews, The Wall Street Journal Online, ThinkAdvisor, and in 2014, she was named by LifeHealthPro as one of the 24 Most Creative People in Insurance. In addition, her book, The Social Advisor: Social Media Secrets of the Financial Industry, has been featured as a best-seller on Amazon.
Alison Salka, Ph.D.
Senior Vice President and Director of Member Benefits Research, LIMRA and LOMA

Alison Salka, Ph.D.

Senior Vice President and Director of Member Benefits Research, LIMRA and LOMA

Alison Salka joined LIMRA in 2012 and is responsible for driving the strategy and direction of its global research program. She oversees a team of more than 85 professionals in LIMRA’s Member Benefits and Research division who conduct benchmark studies, discovery research, and thought leadership designed to help companies better understand industry issues and trends. Salka previously led the retirement research and competitive intelligence team at Prudential, and was also a director of retirement research and business analytics at MassMutual. She has a Master’s degree from the College of William and Mary and Ph.D. from Vanderbilt University.

John Sisson
President, Wilde Agency
  • Friday, June 2, 2017

    8:00 am - 9:30 am:

John Sisson

President, Wilde Agency

As President of Wilde Agency, John Sisson is responsible for the agency’s strategic vision and growth, and works regularly with leading marketers to help them achieve their goals. As a veteran business development, marketing, and product development professional, Sisson has deep expertise in the financial services, insurance, and software development domains. He is an experienced strategist with a successful track record in business development and partner acquisition and management. As a leader in integrated marketing programs and omnichannel customer communications, Sisson’s focus is helping all our clients grow. He writes and speaks frequently on business, behavioral science, as well as digital and direct marketing topic.



Early Bird Registration Fee:
LIMRA Member: $1,225
LOMA Member (but not LIMRA): $1,840
Nonmember: $2,450 

After May 5, 2017:
LIMRA Member: $1,425
LOMA Member (but not LIMRA): $2,140
Nonmember: $2,850 

LIMRA requires prepayment of registration fees prior to all conferences and meetings. Please make checks payable to LIMRA in U.S. dollars drawn on a bank in the United States. For Vendor registration fees, call Event Registration at 800-235-4672 (U.S. and Canada) or 860-285-7789.

If multiple attendees from your company will be attending, please contact Events Registration at 800-235-4672 for quantity discounts (five or more must be received at the same time).

Cancellation Policy

All cancellations must be received in writing. Notify Cancellations received before May 10, 2017 will be refunded, less a $75 processing fee. Cancellations received from May 10, 2017 to May 24, 2017 will be refunded, less a $275 processing and administrative fee. No refunds will be issued after May 24, 2017.

In the event that a scheduled meeting or event is cancelled by LIMRA for any reason, LIMRA shall refund any conference registration fees that have been paid by the registrant. Under no circumstances, however, shall LIMRA be liable to the registrant for any other expenses including, but not limited to, airfare and hotel expenses incurred by the registrant.

Hotel / Venue

Renaissance Nashville HotelRenaissance Nashville Hotel, Nashville, TN
611 Commerce Street
Nashville, Tennessee 
Reservations Phone: (615) 255-8400
Book your group rate

Make your reservations by May 5, 2017 by following the reservations link or by calling the reservations phone number and mentioning The Marketing Conference in order to receive the group rate of $232.00 single/double (plus applicable sales taxes). Requests after May 5, 2017 will be accepted on the basis of space availability. The group guest room rate will be offered three days prior and three days after the meeting dates subject to availability and must be booked by calling the hotel.

Please note that hotel rates will go up after the cut-off date or when the meeting room block sells out, whichever comes first.  Make your reservations early to be able to take advantage of our discounted rates.

Become a Sponsor or Exhibitor

Premier Sponsor and Exhibitor Opportunities
Available Now

We are sold out of Exhibit space for this conference, please contact Barb Kimball for Sponsorship availability at; or call her at 860-298-3950. 

Connect With Key Prospects
This conference is your opportunity to meet financial services marketing, marketing research, public relations, advertising, communications, sales support, and marketing services executives and professionals in one location.

Sponsorship Opportunities 
We can help you reach out to your target market in many ways, such as:

To create your premier sponsorship package

Contact Barbara Kimball at 860-298-3950 or

Exhibitor Package
For your investment of $3,600 you will receive:

We are sold out of Exhibit space for this conference, please contact Barb Kimball for Sponsorship availability at; or call her at 860-298-3950. 

Exhibitor & Sponsor Contact
Barbara Kimball

Sponsors and Exhibitors

Presenting Sponsor

Elite Strategic Partner

Digital Strategic Partner


Contact us to learn more:

Suzanne Melanson

Conference Coordinator


(860) 285-7879

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