Financial services professionals in all areas of marketing – product, consumer, producer, digital, and strategy – as well as research and consumer insights and communications, advertising, and branding.
Marketers are used to the idea of staying up on current trends, developing digital strategies, and injecting the word “innovation” into our work. It can be easy to get lost in the frenetic pace of the field – whether in details of a new piece of software, email metrics, or data science – especially since these are necessary skills for us to develop in order to succeed as marketers. However, as we focus on progressing, we must be mindful not to lose sight of our purpose – to communicate the relevancy our industry has to the modern consumer. We must continue to progress, but we must do so with this purpose in mind.
Join your peers and industry experts in Boston to discuss this year's theme Progress with Purpose. Our tracks include:
- Digital Initiatives
- Consumer Insights
- Customer Experience
- Marketing Strategy
These tracks will focus on these key areas and emerging fields where we need to progress, and how we can do so with purpose to best serve our organizations.
In addition, LIMRA is proud to sponsor the 2019 Creative Connections Award — recognizing creative excellence, innovation, and achievement in holistic financial services marketing. Platinum, Gold, Silver, and Bronze winners will be recognized at a special awards ceremony at the event.