Financial services marketing professionals from life, retirement, and workplace benefits who focus on all areas of marketing, including product, consumer, producer, digital, and strategy, as well as research and consumer insights and communications, advertising, and branding.
We are in unexplored territory as we shift to marketing in a post-pandemic world. Much has changed – new products and processes, new mindsets around financial services and our industry’s value, different comfort levels of traveling or meeting in-person; yet our best methods of outreach – creative, concise, digital communications – remain the same, if not more effective. We can leverage what we already know how to do well to break new ground in a way that serves our consumers successfully.
We’re building a program to do just that. We will discuss the challenges we now face, identify opportunities for success, and share the path for moving forward. We as marketers have our fingers on the pulse of the consumer, can determine what shifts are over-reactions, and what trends are here to stay. Breaking new ground is truly the mindset of today’s marketers.
Join us at the 2022 Marketing Conference as we come together as financial services professionals focused on marketing – including product, consumer, producer, digital, and strategy, as well as research and consumer insights, communications, advertising, and branding. We’ll feature sessions that uncover what’s next for our industry, identify tomorrow’s potential, and break new ground!