Check Out Key Moments from Last Year
2025 LIMRA Annual Conference
Who Attends
The LIMRA Annual Conference is one of the financial services industry’s largest and most influential executive gatherings, bringing together leaders across life, annuities, and workplace benefits. This premier event delivers high-impact keynote speakers, strategic insights, and elite networking—equipping executives with actionable ideas to address today’s challenges and drive the industry forward.
Highlights
This year’s theme, Driving What’s Next, reflects an industry at an inflection point—one that can no longer afford to simply anticipate change, but must lead it. As insurers navigate economic volatility, capital pressures, rising customer expectations, and the accelerating impact of AI, the LIMRA Annual Conference serves as a catalyst for decisive leadership and meaningful action.
This is a forum for senior executives prepared to confront reality with transparency, make hard choices, and set direction with confidence. Through candid, outcomes-driven dialogue, leaders move beyond discussion to execution—aligning on priorities, forging partnerships, and advancing innovations that translate today’s challenges into tomorrow’s competitive advantage.
Conference Starts: September 27 at 11:00 AM CT
Conference Adjourns: September 29 at 1:00 CT

Chip and Joanna Gaines
Renowned entrepreneurs, bestselling authors, and stars of HGTV’s hit series Fixer Upper
Chip and Joanna Gaines are the founders of Magnolia, a Waco, Texas-based company they started together in 2003. For Chip and Jo, what started as a tiny home decor shop has since grown into an expansive national home and lifestyle brand that includes Magnolia Market at the Silos, Magnolia Table, Silos Baking Co., Magnolia Press, five New York Times bestsellers, brand partnerships with Target and Anthropologie, and more.
The Gaines’ share with audiences how they led with their core values, ingenuity, simplicity, risk-taking and a commitment to improving the lives of others – to build a brand that today is known and loved by millions. Their unique combination of concreteness and charm has inspired countless others looking to emulate their success and build something better.
Mark McKinnon
Prominent political analyst and commentator, unpack the economic and political force shaping today’s environment.
Mark McKinnon is a political advisor, reform advocate, columnist, and television producer. He was the creator and co-host of Showtime's Emmy-nominated hit documentary series "The Circus" — the longest-running, most-watched unscripted show in the history of the network which ran for eight seasons.
McKinnon has worked for many causes, companies, and candidates, including President George W. Bush, Senator John McCain, late Governor Ann Richards, and Bono. He was the chief media advisor for five winning presidential primary and general election campaigns. Dedicated to bipartisanship, McKinnon helped start No Labels, an organization dedicated to bringing our parties together to problem solve and heal the partisan divide in our country.
According to Broadcasting and Cable magazine, McKinnon is one of “a handful of players behind every big decision, consensus or roadblock in Washington . . . putting a unique, sometimes hidden stamp on the outcome of today’s debates.” Politics Daily writes: “He’s known for his originality in a field typified by copycats, a mellow personality in a world populated with high-strung brutes and ecumenical urges in a profession dominated by its unadulterated partisans.”
“McKinnon is evidence that principled centrism is not an oxymoron,” wrote John Avalon in a Daily Beast column about the 25 Best Centrist Pundits. “McKinnon piloted John McCain’s 2008 primary campaign to victory. But he announced in advance that if Barack Obama won the Democratic nomination; he would ride off into the sunset rather than participate in the negative attacks he knew would be required. This is unheard of in the world of modern politics, where partisanship trumps principle as a matter of course.”
President George W. Bush says of McKinnon, “I was really impressed by Mark’s creativity, and I was particularly impressed by his honesty.” Senator John McCain, in his typical straight-talk fashion, remarks, “He’s almost a genius.” And President Barack Obama calls McKinnon “a class act.”
McKinnon has been a regular columnist for The Daily Beast, The London Daily Telegraph, and Vanity Fair, and was a consultant to the HBO show “The Newsroom” and Netflix’s “House of Cards.”
McKinnon attended the University of Texas at Austin and served as editor of the award-winning university newspaper, The Daily Texan; he was arrested and jailed during his tenure in 1980 for defending the first amendment. He spent several years in Nashville working as a songwriter with Kris Kristofferson (and was wildly unsuccessful). McKinnon also is a two-time Ironman finisher. His quality of life is exceptionally enhanced by the enduring love and patience of his wife, Annie — whom he started dating before he had a driver’s license.
John Heilemann
Prominent political analyst and commentator, unpack the economic and political forces shaping today’s environment.
John Heilemann is chief political columnist, host of the twice-weekly podcast Impolitic with John Heilemann, and partner at Puck. He also serves as national affairs analyst for MS NOW and co-host of the podcast Hacks On Tap with renowned political strategists David Axelrod and Mike Murphy. Previously, Heilemann was a creator, host, and executive producer of the groundbreaking weekly political documentary series The Circus, which was nominated for multiple Emmy, Critics Choice, and IDA awards in its eight-season run on Showtime from 2016 to 2023. In 2019, he co-founded the pioneering online video news start-up The Recount and served as its executive editor before selling the company four years later. From 2014 to 2017, he was a co-anchor of the MSNBC and Bloomberg TV series With All Due Respect and managing editor of Bloomberg Politics. In 2008, he hosted Download, a four-part docu-series on the rise of the Internet for the Discovery Channel.
A former staff writer for New York, The New Yorker, Wired, and The Economist, Heilemann is the co-author of Game Change and Double Down (about the 2008 and 2012 presidential elections) and author of Pride Before The Fall (about the Microsoft antitrust case). All three books were New York Times bestsellers; Game Change held the No. 1 spot for 11 weeks and was adapted into a feature film for HBO that went on to win five Emmys, three Golden Globes, and a Peabody Award. Educated at Northwestern University, Oxford, and Harvard’s Kennedy School of Government, John was born and raised in Los Angeles and lives now in Shokan, New York, and Manhattan.
Melissa Valentine
Senior Fellow at the Stanford Institute for Human-Centered Artificial Intelligence, explores how organizations are building AI-enabled workforces to stay competitive.
Stanford Professor Melissa Valentine studies how technology is changing work and organizations. Her work examines the evolving dynamics between AI/algorithms and organizational design. Melissa is a Senior Fellow at the Stanford Institute for Human-Centered Artificial Intelligence and a tenured professor of Management Science. She and collaborators have received best paper awards for research in both management and computer science conferences, and she was awarded the prestigious NSF CAREER award. She is the author of Flash Teams: Leading the Future of AI-Enhanced, On-Demand Work.
Kevin Lane Keller
E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College, joined by industry CMOs, delivers a candid look at what it takes to build brands that truly resonate.
Through the years, he has served as brand confidant to marketers for some of the world's most successful brands, including Accenture, American Express, Disney, Ford, Intel, Levi-Strauss, L.L. Bean, Nike, Procter & Gamble, and Samsung. With over 120 published papers, he is also one of the most heavily cited of all marketing academics. His textbook, Strategic Brand Management, co-authored with Vanitha Swaminathan, in its 5th edition, has been adopted at top business schools and leading firms around the world and has been heralded as the “bible of branding.” He is also the co-author with Philip Kotler and Alex Chernev of the all-time best selling introductory MBA marketing textbook, Marketing Management, now in its 16th edition.
Hotel / Venue
Gaylord Texan Resort & Convention Center
1501 Gaylord Trail
Grapevine, TX, USA, 76051
Reservations can be made by calling 1-800-228-9290 and mentioning the 2026 LIMRA Annual Conference.
Make your reservations by September 3rd to receive the group rate of $339.00 single/double (plus resort fees and applicable sales taxes). Requests after September 3rd will be accepted based on space availability. Please note that hotel rates will go up after September 3rd or when the meeting room block sells out, whichever comes first. Make your reservations early to be able to take advantage of our discount rates.
Extend your stay: The group guest room rate will be offered three (3) days prior to and three (3) days after the meeting dates, subject to availability at the time of your reservation. You may need to call the hotel directly to book the extra nights.
If you receive any unsolicited or suspicious email or phone call about a hotel booking in conjunction with this meeting, our advice is not to click on it, but delete the email immediately. In the case of a phone call, never give out your credit card information. Our designated conference hotels will not call you unless you contact them first.











































































