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2027 Distribution and Marketing Conference

Igniting Growth

3/15/2027 - 3/17/2027
Omni Amelia Island, Fernandina Beach, FL
Register

Overview

Who Attends

Distribution and marketing professionals responsible for driving growth, enhancing productivity, and positioning their organizations for success. Attendees include leaders in distribution, sales, marketing, recruiting, compensation, finance, training, product development, and annuity distribution. Join industry experts and business leaders for timely insights, practical strategies, and unparalleled networking across agency, brokerage, independent, multi-line, and financial management channels

Highlights

The insurance industry is evolving — and so are the opportunities for growth. Changing distribution models, shifting customer expectations, advances in AI and data, product innovation, talent challenges and increasing market complexity are reshaping how organizations create and deliver value.

Traditional approaches alone can't keep pace with a rapidly changing marketplace. New technologies, evolving customer needs and emerging distribution models are creating new possibilities for how products are developed, marketed, sold and delivered.

The question isn't whether our industry will change, but how we can turn that change into opportunity.

The theme Igniting Growth is a call to spark new thinking, explore new possibilities and create momentum for growth. It's about looking beyond the challenges facing the industry to identify where innovation, technology, data, talent and stronger connections can create new opportunities.

Key questions we’ll explore will include:

  • Where are the new opportunities for growth—and what might we be missing?
  • How can we evolve distribution strategies to meet changing customer and financial professional expectations?
  • How can AI, data and personalization help us make smarter decisions and create stronger connections?
  • What new approaches to products, marketing and customer engagement can create value?
  • How can we develop the talent, capabilities and partnerships needed to grow in a changing environment?
  • Where can innovation—large or small—create meaningful business results?

This year's conversations will give leaders new ideas, perspectives and practical strategies for turning industry change into opportunity, building momentum and driving sustainable growth.

Because growth doesn't happen by standing still. It happens when we ignite what's possible.

Don't miss this premier event for distribution and marketing professionals.

Speakers

Americus Reed
Whitney M. Young Jr., Professor of Marketing at the Wharton School, University of Pennsylvania,
Co-Founder of Persona Partners

Americus Reed

Whitney M. Young Jr., Professor of Marketing at the Wharton School, University of Pennsylvania,
Co-Founder of Persona Partners

Americus Reed II is a Professor of Marketing at the Wharton School , where he specializes in studies on brand equity and identity driven marketing – the study of creating and fostering “brand communities” that transcend the utilitarian aspects of products; connect to deep levels of emotional and social affiliation, and cultivate lifelong loyalty with consumers. Professor Reed brings 25 years of research, teaching and consulting experience in leveraging deep social psychological analysis on the complexity of how a person, organization, brand, or service creates self-expression and how this interfaces with various domains of business. He has worked with numerous fortune 100 organizations, including Estee Lauder, Google, Pearson, Microsoft, and Disney. When he’s not teaching, Professor Reed is a part-time entrepreneur and full-time fitness enthusiast, and co-founded Persona Partners, a consulting firm that focuses on strategies to create “Identity Loyalty”.

John Rossman
Former Amazon Executive, Author, Expert on Digital Disruption, Innovation and IoT

John Rossman

Former Amazon Executive, Author, Expert on Digital Disruption, Innovation and IoT

John Rossman is an early Amazon executive, keynote speaker, and 4x bestselling author. He played a pivotal role in launching the Amazon Marketplace in 2002 and has spent two decades advising enterprises like Novartis, Walmart, the Gates Foundation, and T-Mobile on their highest-stakes transformations. Today, his work centers on helping executive teams cut through complexity, place bold bets with conviction, and build the leadership frameworks needed to win in an era of relentless disruption.

Registration

Early Registration Fee (by February 8):
Member: $1,650 
Nonmember: $2,890 
  
Standard Registration Fee (after February 8): 
Member: $1,855 
Nonmember: $3,090 

LL Global Cancellation Policy

If a scheduled meeting or event is cancelled by LL Global (LIMRA/LOMA/LIC) for any reason, LL Global shall refund any registration fees that have been paid by the registrant. Under no circumstances, however, shall LL Global be liable to the registrant for any other expenses including, but not limited to, airfare and hotel expenses incurred by the registrant.

In-Person Registrant Cancellation Policy

  • Cancellations must be received by LL Global in writing to customer.service@limra.com. 
  • On or before February 19, 2027: Refund minus $75 processing fee.
  • February 20, 2027 - March 5, 2027:  Refund minus $375 processing/administrative fee.
  • After March 5, 2027: No refunds.

Register

Hotel / Venue

Omni Amelia Island Resort

39 Beach Lagoon Road
Fernandina Beach, FL, USA, 32034

888-261-6161

Book your hotel room early!​​ 

Call-in Reservations: 888-261-6161 (mention the Distribution and Marketing Conference)

Make your reservations by February 8, 2027​ to receive the group rate of $379.00 singles/doubles (exclusive of a $15.00 resort fee, local, state and occupancy tax). Requests after February 8, will be accepted based on space availability. Please note that hotel rates will go up after February 8, or when the meeting room block sells out, whichever comes first. Make your reservations early to be able to take advantage of our discount rates.

Extend your stay: The group guest room rate will be offered three (3) days prior to and three (3) days after the meeting dates, subject to availability at the time of your reservation. You may need to call the hotel directly to book the extra nights. 

Contact us to learn more:

Suzanne Melanson

Conference Coordinator

LIMRA and LOMA

(860) 285-7879

smelanson@limra.com

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