Two communities. One expanded workplace benefits experience.
2027 Workplace Benefits and Technology Strategy Conference Frequently Asked Questions
A New Name. The Full Story.
What’s changing?
We’re bringing together the Workplace Benefits Conference (WPB) and the Enrollment Technology Strategy Seminar (ETSS) as a single event — the Workplace Benefits & Technology Strategy Conference — to create a broader, more connected experience for professionals across the workplace benefits ecosystem.
This change reflects the increasing consolidation of the workplace benefits landscape. Product strategy, technology, enrollment, administration, distribution, and data are no longer operating independently. By bringing WPB and ETSS together, we are creating a broader, more connected experience that reflects how you do business today.
The two conferences have always served complementary audiences. Bringing them together creates more opportunities to connect strategy, products, technology, enrollment, administration and, distribution—all in one place.
Why bring the conferences together?
Workplace benefits are becoming increasingly connected. Product strategy, technology, enrollment, data, administration and distribution can no longer operate in silos.
By bringing these communities together, the new conference will give attendees:
- A broader perspective on the workplace benefits landscape
- More opportunities to learn from experts across disciplines
- Access to a larger peer community
- New connections across technology, products, strategy and distribution
- Practical ideas and insights they can take back to their organizations
Who attends?
The conference will bring together executives and experienced professionals shaping workplace benefits.
- Insurance carriers
- Brokerage and consulting firms
- Technology and solution providers
- Organizations supporting group life, retirement, disability, supplemental health, dental, vision, leave administration and other voluntary benefits
- Data Standards Professionals
Whether you're focused on strategy, products, technology or delivery, you'll connect with peers and industry leaders shaping what's next for workplace benefits.
What will I learn?
Content will explore the issues and opportunities shaping the future of workplace benefits, including:
Market & Industry Trends
What’s changing—and what’s coming next.
Strategy & Product
New approaches to products, markets and workplace benefits.
Technology & Innovation
AI, platforms, enrollment, administration, data and digital solutions.
Distribution & Delivery
How benefits reach employers and employees—and how that experience is evolving.
The Future of Workplace Benefits
The ideas, innovations and emerging trends that will shape the industry.
Who will I meet?
You'll connect with the people influencing every part of the workplace benefits ecosystem:
- Carriers
- Brokers & Consultants
- Technology & Solution Providers
- Product Leaders
- Distribution Leaders
- Enrollment & Administration Experts
- Benefits Professionals
You'll have opportunities to reconnect with familiar colleagues and meet people you may not have encountered at either conference before.
How will I connect?
The conference will offer a variety of opportunities for meaningful connection, including:
- Peer-to-peer conversations
- Interactive discussions
- Facilitated networking and connections
- Social and relationship-building experiences
- Opportunities to connect across disciplines and organizations
What will I take home?
Ideas you can use.
Practical strategies and approaches you can apply to your work.
Insights you didn't have before.
A broader view of the trends shaping workplace benefits.
Connections that matter.
Relationships with peers, experts and potential partners.
A clearer view of what's next.
A deeper understanding of where the workplace benefits industry is headed.
If you've attended WPB or ETSS before…
You'll recognize what you value—and discover more.
Former WPB attendees will still find:
Workplace benefits strategy, products, market insights, distribution and industry leaders.
Former ETSS attendees will still find:
Technology, enrollment, administration, data exchange and solution-focused conversations.
What's new for everyone:
A larger, more connected community—with opportunities to learn from and connect with professionals across the broader workplace benefits ecosystem.
The bottom line
This isn't simply two conferences becoming one. It's two complementary communities coming together to create a bigger, more connected conversation about the future of workplace benefits.