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2020 Creative Connection Awards

12/2/2020 11:00 AM ET - 11:30 AM ET
Webinar
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Overview

Who Should Watch

Financial services professionals in all areas of marketing – product, consumer, producer, digital, and strategy – as well as research and consumer insights and communications, advertising, and branding.

Highlights

The LIMRA Creative Connections Award, established in 2017, recognizes and rewards marketing and creative excellence, innovation and achievement. This award highlights best practices in financial services marketing. Award winners will be determined based on how well they demonstrate the ability to integrate multiple marketing tools and channels to build connections, as well as track success metrics to support business objectives for their company.

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Presenter

Lisa Tanen-LaFontaine, M.B.A.
Chief Marketing Officer, LIMRA, LOMA and LL Global

Lisa Tanen-LaFontaine, M.B.A.

Chief Marketing Officer, LIMRA, LOMA and LL Global

Lisa joined LL Global as the head of Marketing in early 2016. She oversees the marketing efforts across the organization, supporting a number of internal clients including domestic and international research, assessment and development, education and training, conferences, and member relations. She leads a team of multimedia, public relations, communications, online, strategy, design, and social media professionals focused on creating compelling and engaging campaigns to help internal clients get their products, services, and unique solutions in front of the right member companies.

Prior to joining LL Global, Lisa spent 15 years in the financial services industry, with previous roles including marketing director of retirement plan services at Lincoln Financial Group, vice president of communications strategy at EMPOWER Retirement (formerly J.P. Morgan Retirement Plan Services), and director of participant communications at Prudential Retirement. She holds an M.B.A. in marketing. 

Alison Salka, Ph.D.
Senior Vice President and Director of Research, LIMRA, LOMA and LL Global

Alison Salka, Ph.D.

Senior Vice President and Director of Research, LIMRA, LOMA and LL Global

Alison Salka joined LL Global in 2012 and is responsible for determining and implementing the strategy and direction of its global research program. She oversees a team of more than 80 researchers and other staff professionals in the research division who conduct consumer research, benchmark studies, and white papers focused on helping member companies better understand industry issues and trends. She is also the director of the Secure Retirement Institute.

Salka previously led the retirement research and competitive intelligence team at Prudential, and was also a director of retirement research and business analytics at MassMutual. She has earned a Master’s degree and holds a doctorate.

Contact us to learn more:

Renee Hartshorn

Sr Marketing Specialist

LIMRA

rhartshorn@limra.com