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The Pulse of the Latin American Life Insurance Consumer 2022

9/21/2022 11 a.m. - 12 p.m. EDT


Who Should Watch

Sales teams and leaders of:

• Customer experience
• Sales
• Commercial training
• Marketing
• Product design
• Strategic Innovation

This session will be presented in Spanish.



The Pulse of the Consumer is a conducted jointly conducted research study by LIMRA and McKinsey & Company, which aims to identify the perceptions, attitudes and behaviors of Latin American consumers in six countries, including Argentina, Brazil, Chile, Colombia, Mexico and Peru. With the findings, it has been possible to identify and prioritize the financial concerns of consumers, allowing them to be related to aspects of value that influence financial decision-making and the acquisition of life insurance products. Finally, we will take a look at the journey of the customer's experience and the characteristic touchpoints associated with life products.

This event will take place at the following time:

9:00 am (UTC-6): Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua
10:00 am (UTC-5): Colombia, Ecuador, México, Panamá, Perú
11:00 am (UTC-4): Bolivia, Chile, Paraguay, Puerto Rico, República Dominicana, Venezuela
12:00 pm (UTC-3): Argentina, Brasil, Uruguay


Gina Castañeda
Membership and Benefits Manager, Latin America & the Caribbean, LIMRA and LOMA

Gina Castañeda

Membership and Benefits Manager, Latin America & the Caribbean, LIMRA and LOMA

Gina Castañeda joined LIMRA and LOMA in 2011, and currently serves as the Membership and Benefits Manager for Latin America & the Caribbean. In her role, she is responsible for the region’s research agenda, academic forums and events, and for bringing together related organizations to work together for the development and growth of the life insurance industry. Gina has 16 years of experience in the insurance industry and has held various positions in the planning and marketing areas at Colmena, Allianz and MetLife.

Contact us to learn more:

Mr. Jinhai Guo

International Conference Coordinator


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