Who Should Watch
Sales teams and leaders of:
• Customer experience
• Commercial training
• Product design
• Strategic Innovation
This session will be presented in Spanish.
The Pulse of the Consumer is a conducted jointly conducted research study by LIMRA and McKinsey & Company, which aims to identify the perceptions, attitudes and behaviors of Latin American consumers in six countries, including Argentina, Brazil, Chile, Colombia, Mexico and Peru. With the findings, it has been possible to identify and prioritize the financial concerns of consumers, allowing them to be related to aspects of value that influence financial decision-making and the acquisition of life insurance products. Finally, we will take a look at the journey of the customer's experience and the characteristic touchpoints associated with life products.
This event will take place at the following time:
9:00 am (UTC-6): Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua
10:00 am (UTC-5): Colombia, Ecuador, México, Panamá, Perú
11:00 am (UTC-4): Bolivia, Chile, Paraguay, Puerto Rico, República Dominicana, Venezuela
12:00 pm (UTC-3): Argentina, Brasil, Uruguay