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LinkedIn LIVE: Helping Women Protect Their Families with Life Insurance

9/19/2023 1 - 1:30 p.m. EDT
LinkedIn LIVE
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Who Should Watch

Senior leaders in the life insurance place, life insurance agents


According to the 2023 Insurance Barometer Study, 44% of women say they need or need more life insurance, representing approximately 54 million adults. Currently, less than half of women (49%) own life insurance in 2023 compared to 55% of men. This means that women make up a significant market opportunity for our industry. Join LIMRA and LOMA’s Alison Salka, Ph.D., Senior Vice President and Director of Research and Gina Birchall, Chief Operating Officer, for a conversation on understanding the needs and concerns of women and how our industry can help them protect their families through life insurance.

#LifeInsurance #HelpProtectOurFamilies


Alison Salka, Ph.D.
Principal Research Consultant, LIMRA and LOMA

Alison Salka, Ph.D.

Principal Research Consultant, LIMRA and LOMA

Alison Salka joined LIMRA and LOMA in 2012 and is responsible for determining and implementing the strategy and direction of its global research program. She oversees a team of more than 80 researchers and other staff professionals in the research division who conduct consumer research, benchmark studies, and white papers focused on helping member companies better understand industry issues and trends. She is also the director of the Secure Retirement Institute.

Salka previously led the retirement research and competitive intelligence team at Prudential, and was also a director of retirement research and business analytics at MassMutual. She has earned a Master’s degree and holds a doctorate.

Gina Birchall, LLIF, J.D.
Chief Operating Officer, LIMRA and LOMA

Gina Birchall, LLIF, J.D.

Chief Operating Officer, LIMRA and LOMA

Birchall joined LIMRA and LOMA as chief operating officer in 2017. In this role, she is responsible for the organization’s Research and Member Benefits, Professional Development, Talent Solutions, and Convening areas as well as Marketing & Communications, Information Technology, Legal, and Finance departments.

Prior to joining LIMRA and LOMA, Birchall held various positions at The Guardian Life Insurance Company of America. Most recently, she was Vice President of Strategic Initiatives, leading initiatives across the enterprise to advance its business goals.

Birchall holds a Bachelor of Arts from Mount Holyoke College and a Juris Doctor from the Western New England University School of Law, both in Massachusetts, as well as CLU and LLIF designations.

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