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Distribution and marketing professionals
This LinkedIn Live features Kelley Gay, CMO at OneAmerica, in a conversation with Tina Beckwith, CMO of LIMRA & LOMA, from the 2025 LIMRA Distribution & Marketing Conference in Orlando!
Chief Marketing Officer, LIMRA and LOMA
Leveraging deep expertise in brand and growth strategy, Tina Beckwith leads the marketing organization for LIMRA and LOMA. She plays a critical role in driving engagement and value for more than 700 member companies worldwide. As Chief Marketing Officer, she is responsible for shaping and executing enterprise-wide strategy across thought leadership, product marketing, brand, communications, and digital marketing - ensuring all efforts support the organizations' overall growth objectives. Within her scope of responsibility, Tina leads LIMRA's Lifetime Income Initiative business to create consumer and distribution awareness of the value annuities provide in securing protected lifetime income during retirement.
Prior to joining LIMRA and LOMA, Tina held senior leadership roles at MetLife and Aetna. Most recently, she served as Senior Vice President of Marketing and Communications at Beacon Health Options, an Elevance company. She holds a bachelor's degree in communications and marketing, as well as an MBA.
Senior Vice President and Chief Marketing Officer, Enterprise Marketing and Communications, OneAmerica
As senior vice president and chief marketing officer (CMO) for OneAmerica, Kelley Gay leads the company’s overall marketing, communications and stakeholder experience strategy, driving exceptional brand experiences and business results across the enterprise. With nearly 25 years of experience in the financial services industry, Gay has played a key role in shifting OneAmerica to a customer-centric organization enabling the enterprise to meet and exceed the expectations of its stakeholders. In addition, her leadership has helped raise the company’s and business lines’ market visibility by aligning marketing, digital, communications and brand experiences to core strategic objectives — ultimately aiding in the growth of new business and retention. Before joining OneAmerica, Gay held several marketing leadership roles at MassMutual Financial Group, focusing on building customer relationships with emerging consumer segments, career agency and independent brokerage marketing and product and services marketing.