Meghan Doscher, CPA
Head of Brand and Marketing, MassMutual
Meghan Doscher is Head of Brand and Marketing at MassMutual, where she leads the evolution of one of the nation's most trusted financial services brands. She oversees enterprise brand strategy, marketing transformation, and engagement initiatives that strengthen advisor and customer relationships, enhance market relevance, and support business growth. Known for driving large-scale transformation, Doscher partners closely with senior business leaders to modernize marketing capabilities, leverage data and insights to improve decision-making, and position MassMutual for long-term success.
Prior to her current role, Doscher served as senior vice president and chief marketing officer at Brighthouse Financial, where she led marketing strategy, brand development, and sales enablement—all contributing to industry-leading revenue growth. She also played a key advisory role in governance and strategy following the company’s separation from MetLife. Prior to that, Doscher spent nearly 15 years with MetLife in progressive leadership roles supporting its U.S. businesses, including leading the successful integration of three U.S. retail career agency channels into one cohesive channel, the MetLife Premier Client Group. Doscher began her career as a certified public accountant at PricewaterhouseCoopers, prior to moving to MetLife to join their U.S. Retail financial accounting department.
Doscher holds a Bachelor of Science in Accountancy from Villanova University and is a Certified Public Accountant. She also holds Series 6 and Series 26 licenses. She is an executive board member and operating committee member for the Villanova School of Business Center for Marketing and Consumer insights (CMCI). She is also a Board member and mentor for the Villanova School on Business Mentor Program. Doscher is an active member of the LIMRA CMO Committee, ANA Global CMO Growth Council, FINSECA and other industry organizations.
