Marketing Becomes Software: What a Carrier Marketing Team Can Build in an Afternoon

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Paul Tyler

Paul D. Tyler heads marketing at Zinnia, the technology platform powering life and annuity insurance distribution and administration, where he directs go-to-market strategy and personally builds the AI-native applications behind the company's enterprise sales motion. A longtime operator in financial services, he has founded companies, launched incubators, and pioneered enterprise AI programs across insurance, annuities, and asset management. As Chief Marketing Officer of Nassau Financial Group, he authored the firm's enterprise AI strategy, founded its AI Governance Group, and stood up Nassau Re/Imagine, a Hartford insurtech incubator recognized as a model for public-private partnership. Earlier, he served as Senior Vice President of Strategy and Marketing at Fidelity & Guaranty Life, leading investor relations through the company's NYSE IPO, and held senior roles at MetLife spanning strategic planning, finance, and compliance. He began his career at Monitor Group, the strategy firm founded by Michael Porter. Paul holds a JD from Cornell Law and an AB from Princeton.