Following three years of record sales, first quarter 2025 annuity sales started strong, marking the sixth consecutive quarter of $100+ billion in sales. As economic conditions shift, the demand for guaranteed income and principal protection remains high. Bryan Hodgens, senior vice president and head of LIMRA research, and Keith Golembiewski, assistant vice president and annuity research director, discuss the factors that could influence the annuity market in 2025.