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Closing the Life Insurance Coverage Gap

    Help Protect Our Families

  • The COVID-19 pandemic has increased Americans' anxieties around their physical and financial security. At this pivotal moment, our industry has an opportunity and obligation to help more families secure the financial protection they need.

    Eight associations — LL Global, ACLI, Finseca, LIDMA, Life Happens, MDRT, NAIFA, and NAILBA — have launched an industry-focused campaign to create awareness and drive education about the life insurance coverage gap in the United States. Together, we are leveraging our organizations’ unique expertise and resources to support life insurers and financial professionals as they help Americans get the life insurance coverage they need to protect their loved ones.

    The Help Protect Our Families landing page offers consumer insights, best practices, thought leadership, and social media content to download and share with colleagues, clients, and consumers.

    Join us for the related webinar: The Future of Life Insurance: Reimagining the Industry for the Decade Ahead

    Help Protect Our Families

    Introducing the Campaign

  • David Levenson, LL Global President & CEO explains the new initiative to help improve life insurance coverage in the United States.

    Watch the Video

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