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Help Protect Our Families

  • Every September, the industry — led by Life Happens — comes together to support Life Insurance Awareness Month (LIAM). This campaign is designed to educate consumers about the importance of life insurance and the role it plays in protecting families’ financial security. Our research finds that the pandemic has generated unprecedented consumer demand for life insurance, with 31% of Americans saying they are more likely to purchase coverage in 2021.  

    As we continue to raise awareness through the Help Protect Our Families campaign, we have developed a robust set of resources you can use to help engage and educate consumers about the importance of life insurance and dispel common misconceptions they may have that prevent them from getting the coverage they need to protect their loved ones. Visit our LIAM page for more information.


    Help Protect Our Families

Professional Development

Meet Today's Industry Challenges. Prepare for the Future.

Broaden your skill set and engage with leaders across the industry in a virtual Strategic Leadership program. Join us August 17–18 in a virtual classroom for a two-day dive into Decision-Making and Strategic Execution. This session, our last program of the year, will outline the need for critical thinking skills, discuss common cognitive biases, and the critical thinking behaviors that can mitigate their effects.

Decision-Making and Strategic Execution
August 17–18

Craving Up-to-Date Compliance Knowledge?

Compliance is a critical issue for insurers. The Associate, Insurance Regulatory Compliance (AIRC) program will help you understand the importance of the state and federal regulations of the life insurance industry. Each of the five courses in this program are in a highly interactive online format with integrated, modularized, self-proctored exams. Get started and enroll in a course today! Details and enroll.

Short, Facilitated, Virtual Sessions Expand Knowledge

Join your industry peers in our Learning Live Series! In each virtual session, expert instructors explain key concepts and lead interactive discussions to clarify understanding. The series covers a range of topics specific to the life insurance and financial services industry. Join us for an upcoming session:

Life Insurance Products
Wednesday, July 21, 1:00 – 3:00 p.m. ET

Overview of Individual Life Insurance Distribution
Wednesday, August 25, 1:00 – 3:00 p.m. ET

Life Insurance Underwriting
Wednesday, September 15, 1:00 p.m. – 3:00 p.m. ET

Workplace Benefits Research

Sign of Normalcy in the Workplace Life and Disability Markets: LIMRA Forecasts for 2021–2023

Learn when LIMRA predicts the workplace life and disability benefits markets will recover and return to normalcy.

Employee Engagement in a Post-Pandemic World: Looking to Employers and Carriers for Benefits Information

When looking for information related to their workplace benefits, do employees prefer contacting carriers directly, or working through their employers?

The Emerging Technology Series

This series of reports focuses on critical emerging technologies topics for the financial services industry, as organizations pivot to meet current and post-pandemic needs.

Upcoming Conferences

Upcoming and On Demand Webinars

The Evolution of Workplace Benefits: Planning for the Future

7/27/2021 11:00 AM EDT - 12:00 EDT

Join Pat Leary as he shares new LIMRA research on how employers are aligning their benefits strategies to meet the needs of a changing marketplace.

The Workplace Benefits Report - June

Join Pat Leary, corporate vice president, workplace benefits research, as he shares 2021 first quarter workplace benefits sales results and other marketplace insights.

The Drive to Digital: Creating Enduring Employee Engagement


This webinar will share how human and digital solutions are aligning to create engaging digital experiences and enduring employee engagement.

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