With U.S. annuity sales reaching $104.6 billion in Q1 2026—marking ten consecutive quarters above $100 billion—demand for protected growth and guaranteed income continues to accelerate. Now is the time to turn that momentum into greater understanding, confidence, and action.
Discover how lifetime-guaranteed income and planning with financial professionals are helping investors navigate economic uncertainty and build confident futures.
Get key insights into the advisor-driven forces behind today’s record-breaking annuity sales.
Annuities in Focus: What will shape the next phase of growth? Explore projections informed by 2025 sales, emerging product trends, and the market forces driving future demand.
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Stay informed with expert viewpoints on annuity trends and developments
Annuity adoption often lags not because of need, but because of human fears and complexity. See how reframing lifetime income can change retirement conversations.
As National Annuity Awareness Month highlights the importance of retirement security, one generation stands at the center of the conversation: Gen X.
LIMRA's 2026 Retail Annuity Sales Forecast
As momentum continues to build, we’re working together investing in a marketing campaign that elevates consumer understanding of annuities and increases the number of financial professionals bringing these solutions to their clients.
To stay up to date with the campaign, please visit limrafinpro.com and limraconsumer.com as well as follow LIMRARetirement on
