• Newsroom
• Industry Trends

As Valentine’s Day approaches, the “Insure Your Love” campaign serves as an effective reminder of how important life insurance protection is for loved ones. 

According to LIMRA research, 4 in 10 Americans say life events such as, getting married, buying a home, and starting a family are the top reasons people shop for life insurance.  In all these examples, the overall goal is to keep loved ones protected from financial stress.

This time of year provides the opportunity for financial professionals to remind people about the importance of life insurance for their loved ones.

LIMRA has released a fact sheet using research-based information on the connection between life insurance and protecting loved ones available here.