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In the 2016 Insurance Barometer Study, 1 in 4 people said they feel they need more life insurance protection. Related LIMRA research has found that many people become “stuck” by the process of shopping and purchasing life insurance. 

LIMRA has released “5 Proven Ways to Reach Stuck Consumers” to support Life Insurance Awareness Month efforts in September. This infographic provides useful tactics for advisors and companies to help consumers get “un-stuck” based on findings from LIMRA research.

“5 Proven Ways to Reach Stuck Consumers” is available for downloading here

Media Contacts

Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

ctheroux@limra.com

Brooke Lacey

Public Relations Specialist

Work Phone: (860) 298-3920

Mobile Phone: (413) 530-6184

blacey@limra.com