Media Contacts
Catherine Theroux
Director, Public Relations
Work Phone: (860) 285-7787
Mobile Phone: (703) 447-3257
Brooke Lacey
Senior Public Relations Specialist
Work Phone: (860) 298-3920
Mobile Phone: (413) 530-6184
LIMRA releases '5 Proven Ways to Reach Stuck Consumers' for Life Insurance Awareness Month
7/12/2016
In the 2016 Insurance Barometer Study, 1 in 4 people said they feel they need more life insurance protection. Related LIMRA research has found that many people become “stuck” by the process of shopping and purchasing life insurance.
LIMRA has released “5 Proven Ways to Reach Stuck Consumers” to support Life Insurance Awareness Month efforts in September. This infographic provides useful tactics for advisors and companies to help consumers get “un-stuck” based on findings from LIMRA research.
“5 Proven Ways to Reach Stuck Consumers” is available for downloading here.