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LIMRA Secure Retirement Institute (LIMRA SRI) released its three-year annuity sales forecast for 2018, 2019 and 2020. After six consecutive quarters of declines, total annuity sales leveled off in the fourth quarter 2017 and first quarter 2018. Improved economic1 and regulatory conditions have prompted LIMRA SRI to forecast total annuity sales to increase 5-10 percent in 2018 and improve up to 5 percent in 2019.  Based on uncertainty around the SEC best interest rule and expected market volatility, LIMRA SRI expects total annuity sales to be flat in 2020.

Annual variable annuities (VA) sales have declined for the past six years, falling to its lowest level in 20 years. Yet with short-term improving economic conditions, product innovation and the elimination of DOL fiduciary rule, LIMRA SRI forecasts VA sales to rise as much as 5 percent in 2018, surpassing $100 billion. As equity markets are expected to drop in 2019, LIMRA SRI expects total VA sales will falter in 2019, falling 0-5 percent. LIMRA SRI anticipates the favorable economic conditions in 2020, offsetting any disruption the SEC best interest rule may have on the variable annuity market. As a result, LIMRA SRI forecasts 2020 VA sales to grow up to 5 percent.

LIMRA SRI forecasts indexed annuities to increase each year through 2020.  In 2018, indexed annuity sales are expected to rise close to $60 billion, increasing by 5-10 percent, which is near the record sales levels set in 2016.  Expected rising interest rates and stronger guarantees are prompting LIMRA SRI to predict indexed annuity sales to improve another 5-10 percent in 2019.  In 2020, indexed annuity sales growth will slow, increasing 0-5 percent as interest rates decline.

Fixed-rate deferred (FRD) annuities will have the biggest growth rates over the next two years as interest rates rise. LIMRA SRI forecasts FRD annuity sales to increase 15-20 percent in 2018, and 20-25 percent in 2019. By 2020, however, LIMRA SRI predicts FRD annuity sales will be unable to sustain sales levels reached in 2019, falling 15-20 percent. Lower market volatility and falling interest rates will drive this decline.

For the past seven quarters, income annuity sales (immediate and deferred) have remained below $3 billion. LIMRA SRI predict rising interest rates to drive slow income annuity sales growth over the next three years. In 2018, sales are expected to increase 5-10 percent and as much as 5 percent in 2019 and 2020.

LIMRA members can read the full forecast. Members of the media who wish to learn more about the forecast may reach out to LIMRA Media Contacts.

1LIMRA SRI used forecasted economic data from Moody’s.

Media Contacts

Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

Brooke Lacey

Senior Public Relations Specialist

Work Phone: (860) 298-3920

Mobile Phone: (413) 530-6184

Bailey Reed

Public Relations/Social Media Specialist

Work Phone: (770) 984-3788

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