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While it is common to look at workers by generation or gender, LIMRA Secure Retirement Institute (SRI) took a different approach and identified four distinct worker personalities, based on how their workplace perceptions influence their experiences and mindsets. These segments offer a unique view of the workforce that is specifically relevant to their relationships with their employers, their financial priorities and concerns, and how workplace benefits — particularly offering a retirement program — can attract and retain talent.

Overall, the study found these personalities transcended age, gender and income:

In the latest LIMRA Unplugged Lite episode, Deb Dupont, Associate Managing Director, Worksite Retirement, discusses individual characteristics of each worker segment and how employers can better design their benefits programs to support and engage them.

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Media Contacts

Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

ctheroux@limra.com

Brooke Lacey

Public Relations Specialist

Work Phone: (860) 298-3920

Mobile Phone: (413) 530-6184

blacey@limra.com