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Windsor, CT, February 24, 2006 — LIMRA International's enhancements to ServiceFirsthave earned the preemployment test the title of 2006 Selection Product of the Year from Call Center Magazine.

New features recently added to ServiceFirst candidate reports include key questions for interviewers to ask candidates and coaching tips to help select and develop candidates who will deliver top customer service and build customer loyalty.

Call Center Magazine's editors choose products that help enhance agents' and call center managers' productivity, boost sales, and improve overall customer service. Editors look for new products or existing products with significant improvements.

"The new ServiceFirst candidate reports now include special interview questions for key service dimensions, a guide for evaluating responses, and, perhaps more important, tips on how to coach and develop the candidate," said Malcolm McCulloch, Ph.D., senior research consultant in LIMRA's Assessment Solutions division. "We're honored to receive this award. It shows that ServiceFirst is delivering a real benefit to our clients."

ServiceFirst was developed by People Focus to gather information on candidates' attitudes toward different customer service issues and responses to specific service problems. It predicts success in providing outstanding service, fulfilling client needs, identifying sales opportunities, and creating sales leads.
Howard S. Drescher, (860) 285-7875,
Catherine Theroux, (860) 285-7787,

About LIMRA International
LIMRA International is a worldwide research, consulting and professional development organization that helps more than 850 insurance and financial services companies in 73 countries increase their marketing and distribution effectiveness. Visit LIMRA International at

Media Contacts

Catherine Theroux

Director, Public Relations

Work Phone: (860) 285-7787

Mobile Phone: (703) 447-3257

Brooke Lacey

Senior Public Relations Specialist

Work Phone: (860) 298-3920

Mobile Phone: (413) 530-6184

Bailey Reed

Public Relations/Social Media Specialist

Work Phone: (770) 984-3788

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