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Windsor, CT, August 8, 2007 — Ryanair co-founder Kell Ryan will address leaders of major life insurance and financial services companies at LIMRA International's 2007 European Annual Meeting in Istanbul, Turkey on Sept. 10-11, 2007.

"We are delighted that Kell Ryan has agreed to share Ryanair’s extraordinary success story with our members and the key strategies he and his brother implemented that revolutionized and transformed air travel in Europe,” said Phil Green, president and CEO of LIMRA Europe, Africa, and Middle East.

"The European Annual Meeting provides an unmatched forum for access to up-to-date industry information and best practices,” said Bob Kerzner, president and CEO of LIMRA. “Building on last year’s success, LIMRA is pleased to offer another opportunity for our members to hear from senior leaders in our industry who represent the best of our profession and will provide valuable information for all who attend.”

This year's annual meeting theme is "Making the Right Choice," focusing on the future of distribution and customer behavior, as well as acquisition and retention strategies. Key issues that will be addressed at the 2007 European Annual Meeting include segmentation and target marketing, customer retention, cross-selling and up-selling, and multiple distribution.

The 2007 European Annual Meeting will bring together industry executives and thought leaders from Europe, Africa and abroad. Attendees will hear from senior executives representing Latin America, North America, and Asia who will illustrate the choices they had to make and the challenges they had to face to succeed in their markets.

The meeting, which will take place at the Hyatt Regency Istanbul, gives LIMRA members the opportunity to exchange ideas, develop new contacts and participate in informed, impartial and leading edge discussions.

Howard S. Drescher, (860) 285-7875,
Catherine Theroux, (860) 285-7787,

About LIMRA International

LIMRA International is a worldwide research, consulting and professional development organization that helps more than 850 insurance and financial services companies in 73 countries increase their marketing and distribution effectiveness. Visit LIMRA International at

Media Contacts

Catherine Theroux

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Work Phone: (860) 285-7787

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Brooke Lacey

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